The frugal writer’s guide to making content work twice as hard
Recycle content from your blog, presentations, newsletters, and emails to make it work twice as hard with little to no extra effort
How to write emails people actually want to read
Five strategies for writing great emails people will read
Getting more people to click on your newsletter
Bulletproof buttons, focusing content, clear calls to action, and AIDA all help you get more people to click on your email newsletters
How to hire freelance writers
Ruben Gamez from Bidsketch talks about working with freelancers writing for his company. If you want to get better writing, maybe outsourcing to a professional writer is the way to go.
Designing for Email
Justine Jordan discusses her role at Litmus.com and how to be effective with your designs in email
Do you start with the design or the copy?
When’s the last time you heard someone get excited about the design process?
Get 7 subject line ideas in 2 minutes — even if you’re not creative
Where you can steal some great subject line ideas to convert better in your email campaigns.
Write Emails in Markdown
Wysiwyg editors are just a terrible way to write emails. A few practical tips on using markdown instead
The two most important lines in your email are…
A quick look at why your email subject line and first line of copy is so important to get right.