Customer.io Blog

You’re done writing the copy for your latest marketing email in Microsoft Word or a Google Doc. Your boss has reviewed it, and you’re getting ready to send. From one WYSIWYG editor to another WYSIWYG editor. Something about your email now looks a little funky, but you go ahead and send a test to …

Last night there was a packed room at the class “How to write emails people will read” at General Assembly. We went way over time deep in conversation about email. They eventually kicked us to the curb to continue the conversation. It still blows my mind when people introduce themselves and say t…

Every time you write an email to your customer, it’s an opportunity for you to get feedback and strengthen that relationship. But as your business starts to scale, how do you handle the volume of reponses? You might be tempted to switch your email address to “noreply”. Please don’t do it. Sending…

One of the great things when you get a big group of people in a room (virtual or otherwise), is a great sounding board for ideas. Last weekend, I put on the “Email Bootcamp for Startups” along with Patrick McKenzie @patio11 and Joanna Wiebe @copyhackers. It was an intense 2 day virtual bootcamp w…

Did you start sending a surprise personal email like the ones I mentioned a few weeks ago? I did! I’m excited to share my results with you. I ended up tweaking both the first email someone gets and the surprise personal email they’ll get later. First, send a welcome email When people sign up for …

Screwing up gave us the opportunity to write an apology email to our customers. Our screw up affected just a fraction of our customers. But each of them received a personal apology. Over the weekend I was reflecting on how we handled the situation and learned that Subway was caught selling “Footl…

…the subject line and the first line of the email. Like peanut butter and jelly, your subject line and first line belong together. And if you pair them well they can work wonders for your open rates. First, let’s look at a bad subject line + first line You’ve probably seen what a bad first line l…

You’ve been asked the question your entire life: How are you different? Before you got in to college, each college asked you cleverly worded essay questions. They wanted to know “How are you different?”. Each college compared you against all the other applicants. Some of those other folks didn’t …

What will you have accomplished when we sit here together next year? Will you be proud of the work you’ve done? Will you be proud of the help you’ve given? If I asked you on January 2nd, 2012 what you would accomplish in 2012, would you be able to tell me? I certainly couldn’t. In 2012, I was hon…

I want to show you a neat little email you could start sending today. You could call it the “surprise personal email”. It usually comes from someone high-up in an organization. Someone you wouldn’t expect to take the time to email you. To see this email in action, you could sign up for a trial at…