Customer.io Blog

What are your rules of thumb for writing emails? Do you have any? Or do you just write stream of consciousness every time? Over time, I’ve come up with about 57 rules of thumb that I follow. But I want share just 5 really important rules of thumb with you today. 1. Write like you speak It took m…

I’ve been anxiously waiting for today to share our results from last week with you. tldr; When you write an article, sending the full content by email with a link to the blog post is a great experience for your reader (and might be best for you too). What we’ve learned so far If you just signed u…

After last week’s article: “Should you write blog posts or email newsletters?”, you might be wondering what happened with the experiment. As a refresher… Newsletters and Blog Posts both have strengths: Newsletters are awesome because you can push new articles to your readers who want to hear fro…

Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business? Benefits of writing a newsletter? The #1 reason to write a newsletter is to strengthen your relationship with an existing …

A prospective customer gave us a cool use case yesterday. They said: Every new customer has their own support rep. How can I send emails through Customer.io so people receive them from their support rep? This company is doing customer support the way we’d love to see all businesses do customer…

Hi from Portland, Oregon! I’m attending XOXO Festival this week. Over the weekend a story blew up about an email response from the CEO of Paypal. Andy MacMillan (one of the organizers of XOXO) had GBP £40,000 being withheld by Paypal, and try as he might, he couldn’t get it back. So he asked the …

Technology businesses and small companies increasingly use Google Apps to power their corporate email. Google Apps Email is just Gmail with the ability to swap in your logo and receive email on “mycompany.com”. You know from previous newsletters that Gmail under-reports open rates because ima…

Have you received a bad email from a company and clicked reply to give them feedback only to find that their email address is “noreply@lamecompany.com”? They’re CRAZY! You always want to encourage users to get in touch with you. User feedback by email is the next best thing to sitting next to rea…

The human brain has three parts. But I’m just going to focus on one part today: The lizard brain. This is the oldest part of our brain. It takes care of our basic needs like remembering to breathe. It is where fight-or-flight decisions are made. Understanding the lizard brain is really important…

There’s a universal truth about people. A truth that Paul at “Circle CI” understands and has used to amazing effect in the welcome email he sent out. And it goes something like this… When you were a child, you lived at the center of your universe. When you closed your eyes, everything disa…