Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

The best day and time to send email is a question only you can answer. Here’s how to think about context, audience, and data to determine your optimal schedule.

Using SMS to increase engagement for your products and services? Complete 3 to-do’s to ensure you’re always delivering relevance and winning your behavioral SMS marketing messaging.

The surprising secret to marketing success is to forget marketing and focus on helping.

When should you send your emails? It all depends on your customers

5 tips for using your small size as a strength.

A look at the golden circle and simon sineks proposal that people don’t buy what you do, they buy why you do it

Some significant technological changes to email in the next five years

Litmus will be holding an email conference in San Francisco, London and Boston

Join in a reading club to read and review the book Influence by Robert Cialdini