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How to Determine the Best Time to Send Your Email

The best day and time to send email is a question only you can answer. Here’s how to think about context, audience, and data to determine your optimal schedule.

Best Practices for Engaging SMS Messaging Campaigns

Using SMS to increase engagement for your products and services? Complete 3 to-do’s to ensure you’re always delivering relevance and winning your behavioral SMS marketing messaging.

Why does your business exist ?

A look at the golden circle and simon sineks proposal that people don’t buy what you do, they buy why you do it

The Email Design Conference

Litmus will be holding an email conference in San Francisco, London and Boston

Take lots of small risks

Email marketing is an iterative process. You have to try new things in order to learn how to get better at it.

Bringing humanity back to customer support

Chase Clemons talks about email support at 37 signals and his site Support Ops

How to handle people replying to your marketing emails:

A strategy for funneling replies in to helpdesk software