2023 Mobile Messaging Forecast: Top 3 Trends

How people consume content has radically changed in the 15 years since the first iPhone was released. We don’t just carry a phone in our pockets — our entire digital lives travel on that device. And that means an ongoing seismic shift for when, how, and where brands reach their customers. While there’s still a place for …

Email Inspiration Guide

Naomi West
What emails should I be sending? Email marketing, when set up well, has the opportunity to build a strong relationship with any potential, or existing customer, all while being scalable — allowing you, as a business owner or marketer, to focus on other things while email works on your behalf. Within this guide, you’ll ge…

Mailto Links: 3 Simple Steps to Easier Engagement 

Naomi West
Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

How to Determine the Best Time to Send Your Email

Janet Choi 12 Comments
The best day and time to send email is a question only you can answer. Here’s how to think about context, audience, and data to determine your optimal schedule.

Best Practices for Engaging SMS Messaging Campaigns

Janet Choi 15 Comments
Using SMS to increase engagement for your products and services? Complete 3 to-do’s to ensure you’re always delivering relevance and winning your behavioral SMS marketing messaging.

Beyond Quid Pro Quo

Janet Choi
The surprising secret to marketing success is to forget marketing and focus on helping.

Why the worst day of the week is the best day to send emails

Nora Landis-Shack 1 Comment
When should you send your emails? It all depends on your customers

Beat big businesses by owning your small size

Nora Landis-Shack 13 Comments
5 tips for using your small size as a strength.

Why does your business exist ?

Colin Nederkoorn 13 Comments
A look at the golden circle and simon sineks proposal that people don’t buy what you do, they buy why you do it

What email looks like in 5 years

Some significant technological changes to email in the next five years
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