Best Practices for Engaging SMS Messaging Campaigns
Using SMS to increase engagement for your products and services? Complete 3 to-do's to ensure you're always delivering relevance and winning your behavioral SMS marketing messaging.
How to Determine the Best Time to Send Your Email
The best day and time to send email is a question only you can answer. Here's how to think about context, audience, and data to determine your optimal schedule.
Beyond Quid Pro Quo
The surprising secret to marketing success is to forget marketing and focus on helping.
Why the worst day of the week is the best day to send emails
When should you send your emails? It all depends on your customers
Why does your business exist ?
A look at the golden circle and simon sineks proposal that people don't buy what you do, they buy why you do it
What email looks like in 5 years
Some significant technological changes to email in the next five years
The Email Design Conference
Litmus will be holding an email conference in San Francisco, London and Boston
Take lots of small risks
Email marketing is an iterative process. You have to try new things in order to learn how to get better at it.
