As an email marketer, you likely spend weeks, or even months, carefully planning a segmented, personalized email marketing campaign. You’ll test and iterate on the perfect subject lines, craft compelling copy, and choose the calls to action (CTAs). But when it comes time to hit send, how can you be sure you’re using the …

A look at laws and regulations for email senders and what you need to know about cold emailing, marketing emails, and transactional emails

As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Not surprisingly, we see a significant uptick in emails sent from Customer.io on Black Friday and Cyber Monday. In 2022, our customers sent over 145 million emails on Black Friday and 156 million on Cyber Monday. Combi…

Short answer: Little to no impact Long answer: Continue reading What makes iOS 17 unique? You might be thinking, why are marketers so up in arms about the iOS 17 release compared to other operating systems released prior? What’s the panic? At the WWDC held in June, Apple teased its latest privacy features that f…

List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally considered ideal. If your ra…

What emails should I be sending? Email marketing, when set up well, has the opportunity to build a strong relationship with any potential, or existing customer, all while being scalable — allowing you, as a business owner or marketer, to focus on other things while email works on your behalf. Within this guide, you’ll ge…

Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email. Why do we do this? Well, reputation, for one thing. We don’t want ourselves (or our companies) to come across as too casual or flippant. Writing like a robot is safe and uncontroversial. Writing like a human can…

As an introvert, I’ll never get over the mind-boggling awesomeness that is online shopping. The mere fact that I can do all my research, compare prices, purchase my item, and have it delivered TO MY DOOR without having to step into a store or speak to anybody is just magical. One of the best moments in online shop…

Ahh, February. The season of love. And if you’re the proactive type, taxes. Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down receipts. They force us to dive deeply into our budgets and take long, hard looks at ourselves in the mirror. And…

When companies begin formulating their email strategy, this question always comes up: How long should our emails be? Surely, with decades of emailing under our belts, our society has figured out some formula, some equation, some something to help determine an ideal email length. Yes, friends. You’ve come to the rig…