Customer.io Blog

Here’s a secret for you. You don’t just get one shot when you write an article. Your idea has the potential to extend far beyond that initial post. When I first joined Customer.io, I struggled with how I’d come up with original content for every blog post, email education course, and presentatio…

Most people write their onboarding emails all wrong. The key to onboarding new people in your SaaS app isn’t to nag them in to submission. In this article, you’ll learn going how to write onboarding emails that provide value and that people will appreciate receiving. We’re going to show you how t…

Even if you’re a good writer, writing great emails isn’t easy. It’s difficult to figure out the perfect subject line, or how to make your emails so compelling you can’t help but stop and read them. But that’s what we have to do each week. I’m sure many of you reading this are like me: You want …

A prospective customer had some questions about how we handle your end-user PII (the data about the people who use your app or site). Our privacy policy wasn’t as clear as it could have been. We want to try and convey: Your data is your data. You’re just storing it in Customer.io so we can use…

We often get asked what the best days and times are for sending emails. When it comes down to it, it’s going to depend on your audience. But how do you decide where to begin your tests? Plenty of people have done studies and offer their opinions, but sifting through them takes time. We’ve boiled …

Most companies begin with just a few people – and being a small company is sometimes perceived as a negative. But being small can actually be great for your business. In fact, it can give you a unique advantage over large clumsy competitors who often lose sight of how what they do impacts their c…

Fairer Pricing February 19, 2014 We recently rolled out updated pricing plans for customer.io. Transparent prices for 1 to > 40 million people Our publicly listed prices used to end at 300,000 people stored in our system. Our scale now has a path all the way to 40 million. These are our best p…

We’ve had the same experience when you sign up for customer.io for about a year. Frankly, it sucks. See that last step? We dump you in to the application with a few example campaigns and a link to “Send us data”. Good luck with that! Why is our really bad on-boarding interesting? It’s interestin…

Back in December Google made an exciting change to how Gmail works. Going forward they’ll be loading images by default, rather than prompting customers to click a link to display images. Why does Gmail auto-loading images matter? On the surface, the initial change is that your customers will b…

When we look back on the year, there has been a tremendous amount of positive change since this time in 2012. In no small part due to our customers, investors and supporters who recommend our service to friends and colleagues. Here are some of the key stats we look at and how they’ve changed: H…