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The Formula for Driving Action in Your Emails

When it comes to putting together email campaigns, we’re usually laser-focused on trying to say the right things and design the right buttons to increase clicks. But in getting so caught up in the old-school email marketing metrics of success like click-throughs and open rates, we often forget wh…

Our growing team

Friends, it has been hundreds of customers, millions of dollars of revenue and dozens of invaluable lessons since I last wrote to you. Our long-term focus on building a lasting, impactful business led us to move the company headquarters to Portland, Oregon in 2014. Since then we’ve continued to e…

How to Leverage the Familiarity Principle in Emails

Which do you prefer, Coke or Pepsi? In blind taste tests, consumers regularly cast their vote for Pepsi. But here’s the catch: as soon as consumers knew they were drinking Coke, they preferred it more. When scientists studied why people picked Coke over Pepsi — even though they liked the taste of…

Best Practices for Implementing NPS Surveys

The Net Promoter Score (NPS) is one simple metric that helps steer businesses forward. For Slack CMO Bill Macaitis, NPS is a vital indicator of health and long-term growth for a company — a “north star”. He explains: It’s a great gold bar. We’re not satisfied if someone signs up and starts using …

How To Use Your NPS Survey Results to Boost Retention

Janet Choi
When Jim Bush took over customer service at American Express in 2005, most companies were evaluating their support efforts on one metric: how quickly reps could use their canned scripts to get customers off the phone. He had a hunch that treating customers like human beings, even if by a little, …

Newsletters Refined

It’s not only important to have sure footing but also to know what your next steps are. Last month we unveiled improvements to Triggered Campaigns to make them easier to understand, safer, and more powerful. We’re excited to bring that level of refinement and improvement to Customer.io’s Newslett…

How to Write Emails that Pave the Way Towards Action

What does it take for an idea to register? The challenge is that information alone isn’t enough to convince or teach. The way you deliver information matters. When Melissa Studzinski joined General Mills as a brand manager for the product Hamburger Helper, she got binders of data, market research…

The 3-panel modern email composer

It may take you by surprise the first time you’re pulled in to the email composer’s vortex of focus. Like a good book, the rest of the world falls away and you’re absorbed by your singular task. If you have a sufficiently large desktop, we’re going to show you a 3-panel view with Data, Content, …

How Clearbit Conquered the Welcome Email

One of the top email marketing mistakes is trying to squeeze everything into one message, and welcome emails are no exception. In that pivotal moment of first impression, the temptation is high to get the reader to do it all: here’s everything you need to know to get started, upgrade here, follow…

Triggered Campaigns Refined

We’ve begun a process that will make Customer.io’s triggered campaigns easier to understand and safer yet more powerful. The first step we’ve taken is to give you a guided process for creating a new triggered campaign. The concepts are the same, but we split the process into 4 steps: In each ste…