Customer.io Blog

Every time I teach a class on email copywriting, people are kind enough to bring their newsletters in to get feedback. After teaching a lot of classes, I’ve noticed a few trends when people are unhappy with how their newsletter performs. First, let’s set the scene. You’re a marketer responsible…

Do you know why you get up and go to work every day? Do other people in your company? Do your customers know why your company exists? Getting everyone on the same page is useful on many levels. In a Ted talk, Simon Sinek proposes: People don’t buy what you do, they buy why you do it. If this is …

You haven’t been receiving articles I’m proud of in recent months. The quality of my writing has gone down. I’m sorry. But I’m working hard to fix it. One idea I’ve had is to hire a pro. Someone smarter and more talented than me to write articles for you. I’ve been nervous about trusting someone …

A few weeks ago, Eric Liu, the founder of Chicago-based RocketLease reached out to me with this really fantastic result: Eric was excited by the results. I was excited by his results. So I interviewed him to to learn more about Eric and his business. If you have a business or are about start one…

Imagine receiving a frantic call from your mother while at work: “Why didn’t you tell me you were dying?”. This is the call my friend’s coworker received a few weeks ago. His mother had just gotten off the phone with the health insurance company. They had called to say that the test results were…

Hello from San Francisco! Litmus hosted the Email Design Conference in San Francisco on Monday and Tuesday and it was fantastic to be around so many smart people in email. If you missed it, it will be in London and Boston very soon. I gave a talk entitled “How customer-centricity is changing em…

Yesterday I spoke with Justine Jordan. Justine is the Marketing Director at Litmus.com, a product that allows you to test email designs across all the clients you could imagine as well as providing spam testing and a whole host of other services. The interview covers some topics I hope you’ll fin…

The first two weeks in your relationship with a new customer are critical. During those first weeks people are deciding if they’re going to pick you, pick a competitor, or pick no one at all. In web and mobile apps, after sign up, there are almost always more things someone needs to do to be suc…

You’ve probably heard me mention Litmus a couple of times. We use their great product when we need to test our email designs in every email client. I’ve got some exciting news to share with you: Litmus is putting on a conference, The Email Design Conference. It will be in three different cities:…

Franklin Delano Roosevelt had a Presidency filled with adversity. He became President during the height of the Great Depression. In his second term, the US entered World War 2. On Sunday I went to Hyde Park, New York to see FDR’s childhood home and the Presidential Library that sits next to it. B…