Customer.io Blog

According to the State of Messaging Report 2023, 81% of brands find personalization important to their messaging strategy, and 73% say they plan on increasing their use of personalization tactics in 2024.  With more ways to connect with customers than ever, it’s no surprise that brands a…

As an email marketer, you likely spend weeks, or even months, carefully planning a segmented, personalized email marketing campaign. You’ll test and iterate on the perfect subject lines, craft compelling copy, and choose the calls to action (CTAs). But when it comes time to hit send, how can you…

In-app is a powerful channel for reaching your customers with relevant messaging at precisely the right moment. Not only can it help you drive customers to engage more deeply with your brand, but it can close the loop on messages sent in other channels.  But what is in-app messaging, pre…

Where do you talk to your customers the most? When are they thinking about you? It isn’t while browsing your website. It’s not when they check their email. It’s not even when you text them—it’s when they’re in your app.  So, it’s no wonder that in-app messaging was the fastest-growing ch…

Brands have an ever-mounting array of opportunities to target customers with relevant, engaging messages—and a massive amount of data they can use to do so. To capitalize on data-driven marketing strategies, you need sophisticated tools for automation, personalization, and multi-channel messagin…

Before every household had a computer and every consumer had a phone, brands had to rely on broad marketing efforts to reach their audiences. A TV ad during a popular TV show, a billboard on a busy street…old-school tactics got a brand’s message in front of millions of eyeballs. But often, only …

Meet BallerTV, the leader in youth sports coverage with live streams, replays, and highlights of top youth sporting events. As a rapidly scaling business, BallerTV needs to reach various targeted audiences with precision timing across multiple channels to continue their growth. That’s where Cust…

Push notifications play a key role in mobile app marketing, and brands are taking note. According to our State of Messaging Report, there was a 49% year-over-year increase in brands using push to reach customers in 2023. That’s a significant leap—and a testament to the effectiveness of push noti…

When your customer opens your mobile app, they’re stepping (virtually) into your company’s front door. You can leave them to meander on their own—but if you want deeper engagement, mobile app personalization is your chance to give them a VIP experience.  Imagine a customer walking into a…

To fully harness the potential of your customer data, you need a customer data platform (CDP) that’s both flexible and powerful. That’s where Data Pipelines comes in. Whether you’re seeking scalable pricing and more control or are simply looking to consolidate your tech stack, Data Pipelines …