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Customer.io Blog

2019 in Review: 9 Features You Should Know

Alex Heurich
This year flew by, didn’t it? Looking back at 2019, we’re proud of the work we did to continue making Customer.io the best marketing automation platform for you. We started the year by analyzing the cornerstone of our user experience, which lead to refreshing our entire interface. This gave u…

How to Check if Multiple Profiles Share an Email Address

Alex Patton
If you’ve integrated Customer.io with multiple data sources, you might run into the case where multiple profiles share one email address. While there is no way to merge or alias profiles in Customer.io – this article will show you how to: Automatically check if another profile exists with the…

Sync with Salesforce Using Customer.io Webhooks

Alex Patton
Salesforce is a popular tool that sales teams use to manage customer relationships. Frequently, there is a need to sync information between Salesforce and Customer.io – that way, sales teams, and marketing teams can benefit from a complete view of their users. In this guide, you will learn how t…

How to come up with design principles for your small design team

At Customer.io, we’ve spent the last year turning our styles and coded components into a full-fledged design system. One of the biggest changes is that our work is now guided by a design direction that includes design principles. What are design principles? Design principles are a set …

Save Time and Money with Customer.io’s Ad Audience Sync

Lacey Budd
“Anyone who has paid media campaigns and uses Customer.io HAS to use this feature—you’d be crazy not to—it’s a no brainer.” — Nick Lafferty, Paid Search Manager at Mailgun Are you tired of manually uploading CSVs to create ad audiences? Say good-bye to busywork, and say hello to our new Ad Aud…

How Mailgun Uses Customer.io’s Audience Sync to Focus Their Efforts on What Matters

Mailgun is an industry-leading email service provider (ESP) with a developer centric focus and product offering. Founded in 2010, Mailgun uses the power of its email API combined with its deliverability services to ensure their customers are getting the highest rates of deliverability in the indu…

How Codecademy Increased Their Ad Conversion Rate by 30% Using Customer.io’s Ad Audiences

Kyle Kramer
Codecademy is an online-only interactive learning platform that teaches users the technical skills that they need to upgrade their careers. Founded in 2011, Codecademy has been one of the leading companies facilitating the learning of code and teaching code online. Codecademy has over 45million c…

A New Look for Customer.io

Colin Nederkoorn
In April 2013, we launched Customer.io’s logo you’re all familiar with. This logo has served the company well. Almost six years later, we decided it was time to reimagine Customer.io as our company and product have evolved. Starting today, you’ll see a new logo, color palette, and an updated web…

When is it time to level up our design system?

In July 2018, I joined Customer.io as the third Product Designer in a 40-person team. I’d recently left a start up, partly because of the ineffective design practices that bogged down the entire team as we tried to build an app from scratch. There was no system in place — no shared styles of any…

Starting documentation for our design system

This post is the third in a series to document the challenges and joys of organizing and implementing a design system for Customer.io. We started by auditing our design system, which you can read about here. After the tedious process of auditing our resources, UI, and processes, our next step…