Author: lacey

A New Look for Customer.io

In April 2013, we launched Customer.io’s logo you’re all familiar with. This logo has served the company well. Almost six years later, we decided it was time to reimagine Customer.io as our company and product have evolved. Starting today, you’ll see a new logo, color palette, and an updated website. Over the coming months, we’ll be refreshing the product to reflect our new look.

Inspiration

Our mission is to power automated communication that people like to receive. We wanted the logo to convey elation. Elation that we want you to have using our product, and elation when people receive the messages you send through Customer.io.

Why Create a New Logo?

When starting this project, we knew our logo and branding should remove our association with email, modernize our color palette (partly to make accessibility easier to achieve), and put more of an emphasis on people.
A company’s logo and branding should be aspirational. We wanted a makeover to show the world who we’re trying to be rather than who we were a few years ago.

Solution

The mark represents the customer with raised hands in victory. The raised arms mimic the “C” in Customer.io and suggest a smile.
The logotype is rounded to reflect the smile in the logo. We have a brighter color palette—we maintained our signature teal but switched our primary brand color to purple for better accessibility.
We are excited to start using this logo everywhere that you see Customer.io!
On social:
On stuff:
Tweet us and share your thoughts on our rebrand. We also have lots of stickers with our new logo, so DM us or email press@customer.io to get yours!
Partners, please visit our press page to download our new logo and brand guidelines.

Send Messages at the Perfect Time with Wait Until

Have you ever wanted users to wait in your campaign workflow until they take an action? Well, you now have that option with Wait Until.

What’s New?

Instead of creating multiple campaigns when you need to wait for a user action, Wait Until allows you to have a single campaign flow that captures all your logic.

Here are some workflows you can create with Wait Until:

  • Wait Until they’ve opened the previous email before sending the next one.
  • Wait Until the product has been delivered before prompting a product review.
  • Subscription canceled due to an expiring card. Wait until payment details are updated before sending a “welcome back” email.
In addition to a time delay, you can now Wait Until someone enters (or leaves) a segment before they continue through your workflow. When you deliver messages based on actions rather than time, you’ll increase your open rates and better serve your users by decreasing the number of messages you send.

Some benefits of using Wait Until to combine multiple campaigns:

  • You don’t have to stitch together metrics from multiple campaigns to understand what’s going on.
  • You get to see conversion metrics for the entire flow rather than piecing together each one individually.

Example: Email Confirmation

You have an onboarding campaign where you’d like to send an email confirmation and welcome email. Instead of creating two campaigns (one for each user event), you can keep the entire email confirmation flow in one place. This means that some users may wait for a few minutes before receiving the next message, some may wait days, while others may wait indefinitely if they do not confirm their email.
  1. Send email confirmation
  2. Wait until user confirms email
  3. Send welcome emai
See step-by-step documentation on how to create, delete, and copy Wait Until delays.

Have Feedback?

Help us improve Wait Until. Here are a few questions you can help us answer:
  • What do you love or wish we had done differently about this new feature?
  • What things do you wait for? We’d love to hear your stories!
As always, we’re here to listen if you have questions or need help by reaching out to win@customer.io! Stay updated with the latest releases and improvements by following Customer.io on Twitter.

How We Made Customer.io Better for You in 2018

More than 14,000 people from 1,100+ companies used Customer.io to send 5.5 billion messages in 2018. That’s 174 messages sent every second! This past year we focused on making major improvements within the messaging and data areas of the platform.

Better Messaging Across More Channels

In 2018 we set out to become an every channel solution. We focused on enabling you to connect with your users where they spend the most time and on the channels they prefer. To do this, we introduced a push solution for iOS and Android, improved our multi-channel features, and made improvements to how you compose messages with Customer.io.
  • Push Notifications. Although email is still the most used messaging channel by users, we added support for sending push notifications within your existing workflow. This allows you more opportunities to connect with your users through their preferred method.

  • Drag-and-Drop Editor. Before the Drag-and-Drop Editor, you’d have to know HTML/CSS to manually build layouts. You can still go that route if you want, or you can use the editor to create well-designed, mobile-friendly emails without writing a single line of code.

  • API Triggered Broadcasts. With one simple API call, you can now trigger campaigns to specific groups of people that are targeted using all your segmentation and profile data. This gives your application direct access to start campaigns, including the ability to pass in data that will be used in your messages.

  • Multi-channel A/B Testing. We took all of the A/B testing capabilities for email and made them possible for Push and SMS. Additionally, you can now view multi-channel metrics for your entire campaign, or break it out individually for email, push, or SMS.

More Control Over Your Data In and Out

In the past, the only way to get data into Customer.io was through our Javascript library, our API, or third party integrations like Segment. This year we worked to make getting your data in easier, as well as getting it out through our new API. In addition to accessing your data, we created a new view for you to easily get a full picture of all the types of data you’ve received.

  • CSV Uploader. With the CSV Uploader, you can easily import new users to your Customer.io account without needing any technical knowledge or pinging your engineering team. You can also use the uploader to update existing users by either adding, modifying, or deleting their attributes.

  • Manual Segments. You can now use Manual segments instead of (or alongside) Data-driven segments when you need more hands-on control setting campaign recipients or excluding specific groups of people.

  • New APIs. The API now allows you to programmatically retrieve data on your customers, campaigns, segments, and messages. There’s a lot of data inside of Customer.io—that belongs to you—so we wanted to make sure you have access to use in any way you want.

  • Data Index. The Data Index page is a new way to view a complete list of events and attributes that exist in your Customer.io workspace. This is a great way to see where all your data is used, understand your team’s naming conventions, and view sample values.

We’ll continue to release new features in 2019 to help you have the most successful year possible. Want to know what else Customer.io did in 2018 besides release these amazing new features? Check out our 2018 year in review to read all of our Company highlights including our new vision/mission/strategy work and design improvements rolling out this year.



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ALL RIGHTS RESERVED.