In April 2013, we launched Customer.io’s logo you’re all familiar with. This logo has served the company well. Almost six years later, we decided it was time to reimagine Customer.io as our company and product have evolved. Starting today, you’ll see a new logo, color palette, and an updated website. Over the coming months, we’ll be refreshing the product to reflect our new look.
Inspiration
Our mission is to power automated communication that people like to receive. We wanted the logo to convey elation. Elation that we want you to have using our product, and elation when people receive the messages you send through Customer.io.
Why Create a New Logo?
When starting this project, we knew our logo and branding should remove our association with email, modernize our color palette (partly to make accessibility easier to achieve), and put more of an emphasis on people.
A company’s logo and branding should be aspirational. We wanted a makeover to show the world who we’re trying to be rather than who we were a few years ago.
Solution
The mark represents the customer with raised hands in victory. The raised arms mimic the “C” in Customer.io and suggest a smile.
The logotype is rounded to reflect the smile in the logo. We have a brighter color palette—we maintained our signature teal but switched our primary brand color to purple for better accessibility.
We are excited to start using this logo everywhere that you see Customer.io!
On social: On stuff: Tweet us and share your thoughts on our rebrand. We also have lots of stickers with our new logo, so DM us or email press@customer.io to get yours!
Partners, please visit our press page to download our new logo and brand guidelines.
