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Customer.io Blog

Why Demand Curve Trusts Customer.io Over Anyone Else

Lucy Wen
Demand Curve is dedicated to teaching companies, from startups to enterprise-sized businesses, the best of modern marketing techniques. They are on a mission to equip companies who don’t have the traditional resources by designing tailored growth programs that teach their clients everything from…

Fun Virtual Team Building Activities We Love

Alyssa Welch
Looking for some fun virtual activities and games? Our team has tried a lot and is here to share the ones we actually love and continue to use. If you’re a remote team, these are the most fun virtual team building activities we recommend.  Not all of these virtual team building activitie…

Email Integration Tips for Startup Founders

Gabriela Kustner
Choosing a customer engagement platform can be tricky. Getting it to work right for you can be even trickier. Since we know that startup founders have limited brain space to spend on planning their email integration, we’ve included some of our own CEO’s do’s and don’ts for email integration that…

TryHackMe’s 10% Monthly Revenue Growth

Lucy Wen
TryHackMe is an independent online learning platform started in November 2018 that is training over ½ a million people on cybersecurity. Their focus is on product development and teaching people everything from the fundamentals to complex topics so they can secure careers in cybersecurity. …

How Mido Lotto Hit the Jackpot with 3X Conversion with SMS

Lucy Wen
The Challenge Needing to create programmatic nurture campaigns to build trust and convert users into paying customers The Fix Experimentation with SMS as a messaging channel and creating onboarding campaigns based on user behavior The Result Mido Lotto saw a 3x…

Email Marketing in the Age of Apple’s Mail Privacy Protection

Rachel Cobb
Over the past few weeks, we have had many conversations with marketers wondering what to do when the new iOS 15 updates come into effect. This fall, Apple will be releasing a new iOS update that results in better privacy for its users at the expense of certain engagement tracking. Here…

A Journey in Deliverability: How DoSomething Increased Their Open Rate by 180%

Lucy Wen
DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of c…

How StuDocu Keeps Their 15 Million Global Monthly Users Engaged

Lucy Wen
StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu…

Apple is Late to the Party: Marketers Stopped Trusting Open Rates Years Ago

Customer.io
At WWDC 2021, Apple announced Mail Privacy Protection. The new version of its Mail app, expected to be released in September, will ask users if it should load content (including tracking pixels) privately. That would protect the user’s privacy by hiding an actual user activity from the emai…

Customer.io Is Planning a Crowdfunding Round

Colin Nederkoorn
Note: Our crowdfunding round is currently live on Republic Hi there, I’m Colin, CEO of Customer.io. In a few short weeks, we’re planning to launch a Regulation-CF (Crowdfunding) round to raise money from our community, customers, and supporters. We’re a profitable company that …