Customer.io Blog

List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally co…

Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable too…

Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processi…

Data Pipelines is now available in general access. Read more here. Send customer data to all the tools you use with just one integration. For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data s…

Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes. The company’s massive growth, spurred …

Ready to find out how you can achieve personalized, data-driven messaging at scale with Cutomer.io? We’re ready to help!  Your 14-day free trial is the perfect time to put the platform through its paces and discover all the possibilities. This curated selection of how-tos will help you g…

Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those …

Musora is all about making the world a more harmonious place through music. Serving close to 200,000 online learners, the brand offers great teachers, top-quality lessons, and student-centered online communities. Musora’s suite of apps teach students drums (drumeo), piano (pianote), guitar (guit…

If I had to pick an unsung hero of marketing campaigns, it would be customizing emails with data from a third-party API. Essentially, APIs let different applications “talk” to each other by passing data. With a third-party API, you simply set up an action in your workflow to retrieve data from t…

G2 has released its Spring 2023 Awards, recognizing the top-performing software companies in multiple categories. G2 recognized Customer.io in seven categories, including being named a Leader in Marketing Automation and Transactional Email, as well as a High Performer for Mobile Marketing. …