Customer.io Blog

Black Friday is no longer just a day; it’s an event that defines the retail calendar. With consumers eagerly waiting for deals and businesses preparing for a sales frenzy, the competition is fierce. In fact, according to the State of Messaging report, brands sent 268 million emails from Customer…

Acquiring new customers can feel exciting—that rush when you see your customer count shoot up after a marketing campaign can be addictive. But if you want to drive long-term growth, you need to look further than that initial thrill—you must focus on customer retention. That’s because your busine…

Your acquisition strategies have paid off, and you’ve gained a new customer! Now what? Your next touchpoint sets the stage for your entire relationship moving forward: your onboarding series. From onboarding emails to mobile onboarding messages, the content and timing of these communications can…

Back in the day, marketing was all art, with very little science. You could build a thoughtful strategy and put out carefully crafted messaging, but you never really knew what drove customers to choose your brand.  Now, brands have a data and messaging powerhouse: the marketing automatio…

In-app messaging is a powerful, dynamic channel for personalized connection. When done well, in-app messages are more than a marketing touchpoint—they can actually enhance the customer experience and deepen people’s affinity for your product. In this guide, you’ll find six of our favorite in-app…

Last week, Google made headlines by announcing its decision to no longer deprecate third-party cookies in Chrome. While this might seem like a reprieve for marketers who rely on third-party data, I caution against interpreting this as a return to business as usual. The reality is that first-part…

If your customer retention efforts focus only on new customers or saving those about to churn, you’re missing the big picture. Retention starts at the beginning of the relationship—and lasts through the entire customer journey. Let’s dig into the what and why of retention marketing with seven cu…

Notion is where teams come to write, plan, and organize in a single AI-powered workspace. It’s a powerful tool used by teams worldwide. However, the relatively young lifecycle marketing team faced challenges as the company expanded. With 80% of users outside of the United States …

Everybody appreciates a warm welcome, including your customers. A welcome email is typically one of the very first messages a customer receives from you, and it’s your chance to start building a long-lasting relationship from the start. Developing a strong welcome email template sets the foundat…

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you …