Choosing the right transactional email service makes all the difference. Your team desires a flexible ESP that can scale with your company's growth. Consider these 5 key qualities before making a decision.

Content alone can't drive your email campaigns. When you send transactional emails matters to the customer experience. Learn these timing strategies to boost your lifecycle messaging.

The customer relationship begins with the order confirmation email. It’s an opportunity to invite the buyer into your brand experience. Learn strategies to celebrate the customer's purchase.

Stay away from adding too many promotions to your transactional email marketing campaigns. Learn how to avoid common pitfalls and give your customers value-added content.

Well-designed invoice emails help your team collect payments from customers. Learn strategies to streamline your billing process and keep your cash flow moving.

Email marketing helps your team attract, engage, and retain customers. Master these transactional email best practices to optimize your lifecycle campaigns.

We all know the cliche breakup line, “It’s not you, it’s me.” In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it might actually be true. There are many reasons a customer might cancel their paid subscription. Perhaps it was a fit issue. If that’s the case, that’s valua...

Transactional emails come in many different types. With this reference tool, see what transactional messages your team can add to your customer lifecycle campaigns.

Transactional emails play a major role in the customer relationship. Gain insight on how to deliver customer value and optimize your email campaigns.

Marketers need technical skills to help their teams solve critical problems. Learn more about event data and how to use it to send personalized email campaigns.