You put a lot of effort into your promotional emails: carefully crafted subject lines, attention-grabbing calls to action, and, if you’re fancy, fun, interactive elements. Want to know something? Those aren’t your most-read emails—not even close. Transactional emails get far more engagement, and perhaps the most quickly-…

Transactional emails come in many different types. With this reference tool, see what transactional messages your team can add to your customer lifecycle campaigns.

The customer relationship begins with the order confirmation email. It’s an opportunity to invite the buyer into your brand experience. Learn strategies to celebrate the customer’s purchase.

Well-designed invoice emails help your team collect payments from customers. Learn strategies to streamline your billing process and keep your cash flow moving.

We all know the cliche breakup line, “It’s not you, it’s me.” In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it might actually be true. There are many reasons a customer might cancel their paid subscription. Perhaps it was a fit issue. If that’s the case, that’s valuab…

Marketers need technical skills to help their teams solve critical problems. Learn more about event data and how to use it to send personalized email campaigns.

It’s not easy to figure out spam filtering in this new age of email deliverability. Here’s what to do to make sure your emails make it to the inbox.

Use lifecycle emails like abandoned cart emails to retain customers and increase sales. Failures to return to your software, app, or site aren’t final but opportunities.

Learn how to use Robert Cialdini’s 6 psychological principles of persuasion to increase your email marketing conversions and influence people.

The only two principles you need to know about subject lines, backed by research, to make sure people open your email.