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How to craft the perfect password reset email (with template!)

You put a lot of effort into your promotional emails: carefully crafted subject lines, attention-grabbing calls to action, and, if you’re fancy, fun, interactive elements. Want to know something? Those aren’t your most-read emails—not even close. Transactional emails get far more engagement, and perhaps the most quickly-…

18 transactional email examples we love and why

Transactional emails come in many different types. With this reference tool, see what transactional messages your team can add to your customer lifecycle campaigns.

Order Confirmation Emails: How to Delight Your Customers Every Time

The customer relationship begins with the order confirmation email. It’s an opportunity to invite the buyer into your brand experience. Learn strategies to celebrate the customer’s purchase.

How to Design Your Invoice Emails to Include Relevant Content

Well-designed invoice emails help your team collect payments from customers. Learn strategies to streamline your billing process and keep your cash flow moving.

It’s Not Over: How Cancellation Emails Can Boost Retention and Make Lifelong Friends

We all know the cliche breakup line, “It’s not you, it’s me.” In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it might actually be true. There are many reasons a customer might cancel their paid subscription. Perhaps it was a fit issue. If that’s the case, that’s valuab…

Event Data: What You Need to Know

Marketers need technical skills to help their teams solve critical problems. Learn more about event data and how to use it to send personalized email campaigns.

The Formula for Driving Action in Your Emails

Janet Choi
What actually drives customer conversion isn’t getting opens and clicks right. Here’s the copywriting formula for how to get people to act.

Save Your Emails from Spam Filter Purgatory With These 3 Tips

It’s not easy to figure out spam filtering in this new age of email deliverability. Here’s what to do to make sure your emails make it to the inbox.

What SaaS Businesses Can Learn from Abandoned Cart Emails to Boost Sales

Janet Choi
Use lifecycle emails like abandoned cart emails to retain customers and increase sales. Failures to return to your software, app, or site aren’t final but opportunities.

The Science Behind How to Win Influence and Persuade Subscribers

Learn how to use Robert Cialdini’s 6 psychological principles of persuasion to increase your email marketing conversions and influence people.