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What you need to know about Gmail's Grid View

Gmail Grid View

Google made headlines last week after announcing the new Grid view for their Promotions tab. While it’s still in field trials, Grid view will inevitably present a new challenge for your emails.

To prepare for Grid view going mainstream, and to make sure your emails look great for any customers trying it out, you should develop your strategy for Grid view ASAP.

Here’s what you need to know to make sure your emails continue to succeed in Grid view.

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Customer.io's Response to Heartbleed

Most of the internet was reacting this week to an exploit called Heartbleed.

On Tuesday, we had closed the primary vector of attack and tweeted about it.

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The frugal writer's guide to making content work twice as hard

Here’s a secret for you. You don’t just get one shot when you write an article. Your idea has the potential to extend far beyond that initial post.

When I first joined Customer.io, I struggled with how I’d come up with original content for every blog post, email education course, and presentation I envisioned for our marketing strategy. I was overwhelmed by the stress of generating all that material.

The fog cleared when Colin explained that it would be better to write one great piece of content, then adapt it to other places later. All I’d have to do is recycle my work.

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How to send SaaS onboarding emails without being a nag

Most people write their onboarding emails all wrong. The key to onboarding new people in your SaaS app isn’t to nag them in to submission. In this article, you’ll learn going how to write onboarding emails that provide value and that people will appreciate receiving. We’re going to show you how to not be a nag.

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How to write emails people actually want to read

Even if you’re a good writer, writing great emails isn’t easy. It’s difficult to figure out the perfect subject line, or how to make your emails so compelling you can’t help but stop and read them. But as Customer.io’s new marketing manager, that’s one of the things I have to do for each week.

Hello, I'm Nora!

Hi, I’m Nora, and I’ve been writing this newsletter and managing the Customer.io blog for almost a month!

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Using color in your emails - what you need to know

Email marketing color spectrum

Color adds visual intrigue and brings a new dimension to your emails beyond black and white text. It can also help you better direct your readers’ attention to important messages, buttons, or calls to action. After you’ve made your sure your email is optimized for mobile and web, looks great, and has compelling content, consider adding color to your emails to make them even more successful.

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