Customer.io vs Mailchimp

Quit monkeying around with Mailchimp

Your customer engagement platform shouldn’t limit your marketing strategy. Mailchimp customers are switching to Customer.io for data-driven, omnichannel automation that doesn’t require heavy lifting from engineering teams. We’ve got your email newsletters covered, plus transactional emails, push notifications, in-app messages, SMS, and webhooks—all included at no additional cost.

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Which platform gives you the most bang for $100?

For the same price as the Mailchimp Standard plan, you can get all of the same features and much more with the Customer.io Essentials plan.

Including:

Multivariate testing across channels and messages types
Event tracking for any customer action, to trigger campaigns or to build audiences
Historical dashboard, comparative reporting and data export options

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io does.

Ben Spring, Co-Founder of TryHackMe

Customer.io

Plan	Essentials
Contacts	5,000
Add’l Contacts	$0.009/contact
Users	Unlimited
Channels	Email SMS Push In-app
Message Types	Newsletters Journeys Transactional

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Mailchimp

Plan	Standard
Contacts	5,000
Add’l Contacts	$0.038/contact
Users	Five
Channels	Email SMS Push In-app
Message Types	Newsletters Journeys Transactional* for an additional fee

Trusted by 7,500+ companies

We used Mailchimp before, but they didn’t really fulfill all of our needs. While browsing for a new platform, we spoke with several companies that had experience with Customer.io and all the feedback was super positive.

Kasper Ernerot, Communication Manager at Lendify

Data first for all
web & mobile channels

Create data campaigns with webhooks to build integrations between other data and tools in your stack. Create a unique experience for every single customer to build lasting relationships that grow your business.

Multi-channel lead and customer management within one workflow

Multiple workspaces allow you to keep audiences (leads/customers, products, countries, sites/apps) separate with all their own relevant data and APIs associated. In addition, anonymous IDs help associate actions taken by people you don’t know with their own profile. This gives you endless opportunities to send relevant content to turn leads into customers.

When we were on MailChimp, we had severe deliverability issues for 2 reasons. The first being that we weren’t able to be on our own dedicated IP like we’re able to on Customer.io. Our emails weren’t going where they needed to go. The second was our inability to filter out users, and clean up lists within Mailchimp.

Anthony Aurrichio, Senior Manager, Digital Engagement at DoSomething.org