7 Content Tips for Better SMS Engagement

SMS offers fast engagement, an intimate connection, and a strong sense of urgency. For many brands, it’s a marketer’s dream! But building a successful campaign can be tricky at first, especially for email marketers accustomed to generous character limits. These seven tips can help you create campaigns that resonate. 1…

SMS Marketing Compliance: 6 Steps to Protect Your Business

The immediacy of SMS marketing creates a unique sense of urgency that can make for a very effective campaign. But SMS compliance mistakes can cost your business a bundle, so it pays to be cautious when crafting your SMS strategy.  Note: This article is for educational purposes only, and it focuses on U.S. law. Ma…
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