SMS marketing is a game changer in reaching and engaging with your customers. When urgency is key, SMS prompts action with timely, relevant content that demands attention. According to our State of Messaging Report, SMS message volume surged in 2023, experiencing a 47% year-over-year increase. Brands across all indust…

SMS offers fast engagement, an intimate connection, and a strong sense of urgency. For many brands, it’s a marketer’s dream! But building a successful campaign can be tricky at first, especially for email marketers accustomed to generous character limits. These seven tips can help you create campaigns that resonate. 1…

The immediacy of SMS marketing creates a unique sense of urgency that can make for a very effective campaign. But SMS compliance mistakes can cost your business a bundle, so it pays to be cautious when crafting your SMS strategy.  Note: This article is for educational purposes only, and it focuses on U.S. law. Ma…