The Science Behind How to Win Influence and Persuade Subscribers
Learn how to use Robert Cialdini’s 6 psychological principles of persuasion to increase your email marketing conversions and influence people.
How to Master the Clickworthy Subject Line
The only two principles you need to know about subject lines, backed by research, to make sure people open your email.
How to use A/B tests to improve your email campaigns every week
How to improve your emails with successful A/B tests in Customer.io.
How to use emails to improve activation
Provide a clear path forward for new users to get them to stay. Here’s how to model an activation funnel and plan triggered email campaigns to accelerate activation.