As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Not surprisingly, we see a significant uptick in emails sent from Customer.io on Black Friday and Cyber Monday. In 2022, our customers sent over 145 million emails on Black Friday and 156 mill…

If you use Spotify, you’re likely among the legions of customers who eagerly await the release of your Spotify Wrapped round-up each December. It’s that day when, after a year of grazing in Spotify’s music and podcast catalog, you’re served up a snazzy analysis of your listening habits for the p…

Transactional emails are the unsung heroes of your marketing strategy. These messages are informative, timely, and personal—helping customers get to know your brand, services, and products better.  Transactional emails are delivered throughout the entire customer lifecycle, and every …

Over 200 billion mobile apps are downloaded each year (source), yet 25% are opened only once (source). You spend a lot of time and money acquiring new customers, so how do you ensure your mobile app isn’t consigned to the dustbin? Effective mobile onboarding can make all the difference. When …

It’s no secret that responsive emails are a must in today’s digitally-connected world. If you’re like 85% of people, you regularly check email on your phone. That means your customers do, too. As a result, the success of your email marketing depends on your emails working as they should acros…

Customers today expect personalized experiences. They expect your communication to be relevant to their particular needs and delivered at just the right moment. Companies looking to deliver on those expectations must develop a deep understanding of each customer and have the tools to turn those …

In the web world, CSS takes the headache out of formatting, styling, and more. But when it comes to email, CSS can sometimes cause more headaches than it cures. The trick is to use CSS selectively—only when the benefits exceed the cost—and to do it in an email-friendly way. Keep in mind: CSS …

Short answer: Little to no impact Long answer: Continue reading What makes iOS 17 unique? You might be thinking, why are marketers so up in arms about the iOS 17 release compared to other operating systems released prior? What’s the panic? At the WWDC held in June, Apple teased its late…

Images in emails can be your best friend and your worst enemy. On the one hand, they engage your audience with compelling visuals, amplify your brand identity, and compel clicks. On the other hand, they can cause unexpected problems and extra complications, resulting in loss of subscribers and m…

You know a lot about your customers—perhaps even more than you realize. From a customer’s name, language and location to their most visited page, purchase history, and app activity, the insights you can gather from your customer data are endless. It’s what you do with that insight that determine…