3 Profitable Businesses That Rely On Email Marketing
Email marketing goes beyond sending a helpful message to your customers. Learn how three companies boost engagement and generate revenue with email.
Creating Promotional Emails That Actually Drive User Action
Cookie-cutter promotional emails don’t motivate your audience. Learn how dynamic segmentation can deliver targeted promotions to your customers’ inboxes.
Selling with Email: How to Spot the Close of the Deal
Sending just educational emails to potential buyers won’t close the deal. Find out how to segment your audience based on their level of awareness to earn more sales.
How Clearbit Personalizes Emails with Customer.io (and Achieves a 49% Open Rate)
Email personalization is all about the smart use of customer behavior data, not first names. Here’s how Clearbit created their data-driven lifecycle email strategy, using Customer.io.
Scale Trust, Not Lists
List growth shouldn’t be your number one priority as an email marketer. Here’s how focusing on people increases your odds of marketing success.
What’s in an FNAME?
Modern email personalization relies on behavioral data. A look at why behavioral marketing has been so slow on the uptake and how it can transform your emails.
Stop Blasting Your Email
The era of batch-and-blast is over. Here’s how that affects FAQs about email marketing best practices and what the smarter, modern approach you should be using looks like.
33 Ways to Personalize Your Emails at Scale
Segmentation is the key to tailoring your emails. Find out how segmentation works to improve email performance metrics across the board and get inspired by 33 segmentation recipes.