Last email I asked you what you wanted us all to learn about next. Here’s a little status update
I can’t wait for the Email Open Rates newsletter. We have a great data scientist working to uncover gems of information in our data… But this email is about writing killer subject lines
I used to be bad at writing copy. So bad that at my last job, we hired someone to compensate for my poor skills.
If you’re anything like me, when you’re bad at something you want to get better. About 8 months ago, I learned about a series of Ebooks from CopyHackers. I read them cover to cover. If I’ve gotten better at copywriting, it’s because of these books as well as lots of practice and experimentation.
When you guys said you wanted to learn more about subject lines, I knew I had to speak with Joanna Wiebe, copywriter extraordinaire and founder of CopyHackers.com.
Joanna kindly broke down subject lines into her Top 5 things to think about when writing subject lines. We got a little excited about talking to Joanna and decided to record our conversation. So click on the 3 minute video and if you want to learn subject line kung fu like Neo in the Matrix. Or read on for the text version of Joanna’s wisdom:
Here are Joanna’s 5 things to think about when writing subject lines
So let’s dig in to what Joanna recommends (note: I’ve paraphrased a few lines, but these great ideas are hers not mine):
How can you make the email look like it’s from a trusted source who understands them, not from a company with an agenda? Get strategic about:
Remember, you’re trying to get noticed in the midst of a massive inbox (in many cases) filled with competing messages from invited and uninvited people. You must consider context in all copywriting, and subject lines are no different.
Thanks Joanna Wiebe for chatting with us.
Listen to the audio (15 mins).
Want this newsletter to have more issues with audio and video? Let me know. It’s a little more work, but you guys are worth it.