Most lifecycle problems aren't messaging problems, they're data problems. Wrong events, stale attributes, a warehouse that doesn't talk to your messaging platform. That's the layer we work at. We architecture the modelling and pipelines upstream of Customer.io, then build the campaigns that run on them.
What we do with Customer.io
- Data & integration architecture - Warehouse-to-Customer.io pipelines, with modelled audiences and event schemas designed for scale rather than patched in later.
- Migrations - Moving off Klaviyo, Braze, HubSpot or a legacy ESP with subscriber state and history intact.
- Lifecycle build & optimisation - Onboarding through win-back, triggered on real behaviour. Email, SMS and in-app coordinated in one system.
- AI-assisted messaging - Content generation, voice agents and conversational flows wired into Customer.io journeys.
- Embedded talent - Through Steradium Talent, we can place vetted lifecycle marketers, data engineers and analysts directly into your team. Partner-grade capability at offshore rates, managed by us.
We're growth engineers who ship lifecycle campaigns — not marketers who learned SQL.
Strategy through production, one team. We model the data, build the journeys, and can embed people into yours to keep both running.