MAVAN

We're MAVAN's Email Campaigns & Lifecycle team, specialists in ROI-driven automated marketing that turns customers into advocates. We build sophisticated lifecycle experiences that retain, engage, and maximize customer lifetime value. We only do lifecycle marketing and we do it incredibly well.

Why Lifecycle Marketing?

Lifecycle marketing transforms one-time buyers into loyal customers through strategic, automated touchpoints across email, SMS, and push notifications. Think personalized onboarding sequences, behavioral triggers, win-back campaigns, and predictive churn prevention. Think communications your customers actually want to receive. And engage with. (We, of course, also design and run traditional email campaigns as well.)

Why Work With Us?

As customer expectations become more sophisticated, lifecycle marketing needs to keep up. We stay on top of advanced segmentation, predictive modeling, and automation technology to design customer experiences that are always data-driven, highly-personalized, and retention-focused. Our approach integrates seamlessly with your broader growth marketing efforts—connecting paid acquisition data, creative insights, and conversion analytics into unified customer journeys.

Our Process

We work closely with brands to understand your customer lifecycle and retention goals. Through advanced segmentation, A/B testing, behavioral tracking, and comprehensive analysis, we learn what drives your audience to stay, purchase again, and advocate for your brand—while keeping all communications perfectly on-brand and strategically timed.