Bad Rep Agency
- Spain, Canary Islands, Las Palmas de Gran Canaria
- North America / Americas
- Europe / EMEA
- Between 5k and 10K
- Education Tech
- Lifecycle Email Marketing
- Consulting / Strategy
- Migrations
- 1-5
Full-cycle CRM marketing agency with its own email spy tool, built by an ex-Growth Lead from subscription startups in the Genesis ecosystem and an ex-CMO of Lemon.io. We read 20,000+ competitor emails from 1,400+ brands before writing yours.
Why "Bad Rep": we spy on emails, not on trust. The name is a warning to your competitors, not to you.
Bad Rep started as an email agency that did competitor research the way everyone does: burner Gmails, fake accounts, screenshots into Notion. At some point that felt too absurd to continue, so we built a tool to do the dirty work: BAD REP EMAILS.
AI agents now pass brands' quiz funnels, subscribe through 60 monitoring inboxes and file every send:
- sender name
- sending subdomain
- paywall link
- position in flow, with real gaps preserved
- discount depth
- copywriting framework
- marketing angle
- full HTML design
- ✨ plus an MCP connector ✨
Somewhere along the way the database outgrew the agency: 1,400+ brands, 20,000+ emails, all caught in late 2025 and 2026.
The agency remained, sharper for it. Two services, in order of money:
- Generate revenue
- Boost product metrics
How an engagement runs:
- First, the audit. Before the kickoff call we already know your niche's cadence, discount depth and flow structure, with dates.
- Then, the build, plus an audit of your current setup. Full-cycle CRM marketing: strategy, copy, design, full HTML, ESP setup, deliverability, analytics. Emails, pushes, in-apps and inboxes as one program, not four silos.
- Then, the part most agencies skip: walking paid users back into the app so the product metrics move, not just open rates.
Every engagement starts with an audit because we can run one before you've replied to the first email. Every flow we ship is benchmarked against what your niche actually sends, not against a conference slide.
Founded by two Kseniias: Tiurina (ex-Growth Manager and ex-CRM Lead at subscription apps inside SKELAR) and Larina (15 years of building brands and agencies for other people; this one has her name on it). We consider the name collision a feature.