People first, AI forward: 2025 lifecycle insights 

Our newest report pairs hard data with in-depth conversations from lifecycle marketers to show what’s working now.

Inside: why acquisition still leads ROI (60%) and how to protect retention (45%), why email remains the ROI anchor (83%), and where AI is delivering lift (85% increased usage, 72% saving 20%+ time). We dig into the real blockers like reporting, attribution, and stacks that don’t talk, and share practical plays to fix them.