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Data Activation

Unleash your data potential 

Customer.io makes data actionable, preserving unique data models while empowering your team with unified, AI-ready customer data for impactful activation.

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Customer.io Data Activation
Data + Activation

Better together 

Utilize customer data to build AI-powered personalized interactions across mobile and web channels, including push, email, in-app, and SMS.

Native integrations

Easily distribute first-party data to key destinations like data warehouses, analytics tools, and ad networks. Quickly connect to new destinations with Data Replay.

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Native integrations

Webhooks

Transform and send data to any URL you maintain with our webhook destination, acting as a custom solution that handles source data as you prefer.

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Webhooks

RESTful API

Utilize our simple API to automate data export and delivery metrics to your preferred reporting tool, such as Google Sheets or your internal data warehouse.

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RESTful API

Actions

The intuitive actions menu helps you map source data to the calls and payload-shapes your destination expects.

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Actions

Data model flexibility

Customize segmentation, activation, and distribution of people, events, objects, and more to suit your data needs.

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Data model flexibility
Resources

More data in more places 

Discover how to activate your customer data with Customer.io and across supported third-party destinations.

Customers love us

Preferred  by  product-led  companies 

What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging.

Marc Messer
Marc MesserDirector of Digital Marketing
Soundview Communications

Launching Customer.io has been the easiest launch and experience. With how easy it was to upload data and map to fields, we were able to start sending messages right away.

 Jake Peters
Jake Peters Co-Founder
Fora

Integrating data and setting up campaigns or creating messages is a breeze. Everything about the platform is straightforward and user-friendly. I highly recommend it to anyone looking for an efficient and reliable messaging solution.

Raphaël Della Nave
Raphaël Della NaveGrowth & Acquisition Manager
Noelse

Customer.io uniquely offered easy integration with all our systems, reducing the workload on our data architect team.

Sydnie Hickey
Sydnie HickeyEmail Marketing Manager
CMA

The cool thing is, we were able to do this in about three days. Before Customer.io, putting something like this together would take two weeks. We are able to send out personalized content for our customers 4x faster than before.

Wendy Zhang
Wendy ZhangSenior Program Manager
Goody

Supercharge your
 messaging automation 

  • 14-day free trial
  • No credit card required
  • Cancel anytime