What Not to Do: When Transactional Email Marketing Turns Too Promotional

by Josh Brown

Fieldboom logo This is a guest post from the team at Fieldboom. Read more on the Fieldboom blog.

Marketers continue to look for ways to promote their brands.

You want to show off your latest products, exhibit your upgraded services, and inform consumers of your company’s value.

While sometimes your audience will welcome your promotional campaigns with open arms, there are times when the content doesn’t fit the original intent of your email campaigns.

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Transactional Email Best Practices to Strengthen Your Lifecycle Campaigns

What makes an effective transactional email?

This question rests on a lot of marketing managers’ minds. The correct answer can increase your open and click-through rates. In return, gaining your business more customer engagement and possibly sales.

While no right or wrong answer exists, there are a few transactional email best practices you can try. It’s up to your team to experiment and figure out the right formula for your customers.

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