This is a guest post from the team at Fieldboom. Read more on the Fieldboom blog.
Marketers continue to look for ways to promote their brands.
You want to show off your latest products, exhibit your upgraded services, and inform consumers of your company’s value.
While sometimes your audience will welcome your promotional campaigns with open arms, there are times when the content doesn’t fit the original intent of your email campaigns.
The invoice is a critical message in the customer experience.
Beyond accuracy, what also matters is the design.
A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection.
What makes an effective transactional email?
This question rests on a lot of marketing managers’ minds. The correct answer can increase your open and click-through rates. In return, gaining your business more customer engagement and possibly sales.
While no right or wrong answer exists, there are a few transactional email best practices you can try. It’s up to your team to experiment and figure out the right formula for your customers.
Transactional emails represent the unsung heroes of marketing.
These messages are informative, timely, and personal—helping customers get to know your product better. They also unlock maximum engagement with your audience, generating high open and click-through rates.
It’s the boring things that matter most.
Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber.
Squats seem mundane and repetitive on leg day, but you’ll gain strength.
This principle holds true in email marketing, too.
While marketing emails are fun and sometimes flashy, it’s the overlooked transactional emails that deliver value to your lifecycle marketing.
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