Figuring out the right time to send transactional emails seems like a no-brainer: after the user’s transactional action.
But the further you get away from the transaction itself, the more unclear the right timing is for sending a transactional email...
Your hard work paid off.
A customer made a purchase! *happy dance*
Before you go get a celebratory treat, it’s worth your time to think about the next step in the lifecycle journey. Your customer is expecting a message to confirm her purchase, or what we call an order confirmation email.
This is a guest post from the team at Fieldboom. Read more on the Fieldboom blog.
Marketers continue to look for ways to promote their brands.
You want to show off your latest products, exhibit your upgraded services, and inform consumers of your company’s value.
While sometimes your audience will welcome your promotional campaigns with open arms, there are times when the content doesn’t fit the original intent of your email campaigns.
The invoice is a critical message in the customer experience.
Beyond accuracy, what also matters is the design.
A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection.
What makes an effective transactional email?
This question rests on a lot of marketing managers’ minds. The correct answer can increase your open and click-through rates. In return, gaining your business more customer engagement and possibly sales.
While no right or wrong answer exists, there are a few transactional email best practices you can try. It’s up to your team to experiment and figure out the right formula for your customers.
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