The most annoying thing about static site generators: FIXED

Customer.io
TL;DR: I wanted to write pure HTML forms without having to write the form backend. I selected FormKeep in conjunction with our static site generators to create a lean, clean workflow. Having to write a form back end sucks. In hacking around on the web for more than 15 years, I’ve built countless bespoke la…

Bootstrapping vs. VC Funded? You’re asking the wrong question.

Every startup needs money to get started, whether it comes from outside the business or from the founders. But ideologically sticking to either bootstrapping or fundraising can be harmful to your business because of how they impact the way you use capital. Bootstrapping can prevent you from making decisions that …

Hey {{COMPANY_NAME}}, it’s me {{CANDIDATE_FIRST NAME}}, are you there?

Customer.io
The job application process can be a black hole. You’re shouting into the abyss… Thiiiiiiis iiiiiiiiis whyyyyyyyyyyYooooooou shoooooould hiiiiiiiiire meeeeeee! Messages that you do get from so many companies are minimal and coldly transactional. They typically promise to contact you — if you’re a good match fo…

Defining “Exit”

Radios, checkboxes, and the nuances of copy: the building of another Customer.io feature When customers build messaging campaigns in Customer.io, they have fine-grained control over when people enter those campaigns. But until now, we didn’t offer the same control for when people should leave a campaign, and stop rec…

Process: Journeys at Customer.io

Some UX thoughts on building a big feature At Customer.io, I work on an app which helps businesses make their communication (email and otherwise) more human. In short, they send us data on what their users are doing, and we enable them to send messaging based on that data. Their communication is actually relevan…

Guide your new hires from Day 1, onward

Customer.io
my very good girl at Monument Valley As you know, new hire onboarding starts before Day 1, but when their start date arrives, they’ll be eager to jump in. We use Basecamp 3 to help new hires stay organized, focused, and connected during their first months at Customer.io. What my onboarding process tries to ac…
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