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Custom Reporting Solutions with Customer.io

Bill Miksich
A new customer recently made the switch away from Salesforce Marketing Cloud. In Customer.io, it is much easier for them to build campaigns and send newsletters, but they missed one thing from SFMC. They used to have the ability to schedule a daily campaign and newsletter metrics overview email. In Customer.io, performan…

Building a Space for Feedback, One Gif at a Time

Customer.io has teams spread across the globe. That’s awesome, but it can also present unique challenges. With people managers and their teams spanning 5 continents and more timezones than we can count on both hands and feet, we wanted to create a simple way to give and solicit feedback regularly. We use a weekly company…

A Virtual Walk in the Park

Sonja Beardsley
Customer.io doesn’t have the luxury of spontaneous conversations at the coffee machine or spur-of-the-moment catch-ups over lunch as a remote-first company. For many companies, those little moments are what build relationships and company culture. As our VP of Operations, I’ve planned over ten company retreats with th…

Customizing My Welcome Campaign with Local Weather

Bill Miksich
I recently re-joined the team at Customer.io to head a new Professional Services team after about a year away from the company. After spending that year leading the Marketing team at Simple Finance, I had a greater appreciation for the struggles that B2C companies face when trying to keep their lifecycle comms as relevan…

How mirroring people’s mental models unleashes superpowers

The most satisfying part of my role as a Product Designer is when we release something that helps our customers become heroes at their jobs. When I help reveal or amplify people’s superpowers, I feel connected to the meaning of my work. There are lots of ways to do that through new features, better reliability, in…

How to come up with design principles for your small design team

At Customer.io, we’ve spent the last year turning our styles and coded components into a full-fledged design system. One of the biggest changes is that our work is now guided by a design direction that includes design principles. What are design principles? Design principles are a set of opinionated, actionable…

When is it time to level up our design system?

Madeline Pickering
In July 2018, I joined Customer.io as the third Product Designer in a 40-person team. I’d recently left a start up, partly because of the ineffective design practices that bogged down the entire team as we tried to build an app from scratch. There was no system in place — no shared styles of any kind — which made each ne…

Starting documentation for our design system

Madeline Pickering
This post is the third in a series to document the challenges and joys of organizing and implementing a design system for Customer.io. We started by auditing our design system, which you can read about here. After the tedious process of auditing our resources, UI, and processes, our next step was to create an organiza…

Auditing our design system

This post is the second in a series to document the challenges and joys of organizing and implementing a design system for Customer.io. If you want to find out why we are building a design system, read the first post here. I joined Customer.io at a time of expansion — over the past year our product team has grown from…

Customer.io and the Super Awesome Store

‘Push’-ing the limits of inter-disciplinary collaboration “Should designers code?” No. …but successful designers do need to understand how code functions — its constraints, its quirks, its unique capabilities — in order to build experiences which enable users to easily get things done. Similarly, developers …