Creating your first onboarding campaign for new hires

Customer.io
Photo by rachel baskerville on Unsplash Someone new has agreed to join your company, and they’ve signed your offer letter. You’re thrilled! You’re going to spend the next few weeks focusing on making sure their first day is a great one, prepping their onboarding materials, and making sure they’re ready to “hit t…

Customer.io and Zapier Integration! (Finally)

Customer.io
Using Zapier here at Customer.io has helped our tools, and therefore, our teams, talk to each other in ways that help us be more productive. If you’ve ever cracked the nut on a big time saver, you know how good it feels — we couldn’t keep all those good feels to ourselves anymore. We’re excited to share our integration …

Hack project to full-feature: Improving Customer.io email Layouts

Ivana McConnell
Recently at Customer.io, we released a Layout Starters feature. What began as a hack project at our recent Iceland retreat grew into a full-fledged piece of product work, along with a new suite of documentation. We’re pretty proud of it and wanted to share! This post digs into both UX process and front-end, and comes…

No walking, just sprinting: My six weeks as an ersatz PM

Background Our most recent cycle of work at Customer.io was an eventful one. We were in the middle of hiring for several positions, not least of which was a Director of Product — welcome, Brian! As a result, our product team was really light on personnel. We had: Our CEO, ColinFront-end engineers Kate and NajwaUX …

Your Customers Define Your Company

What winners look like. Team pink from the “Ami-zing race” at our last company get together. Deciding early on who you serve determines whether you’re a product-led company or a sales-led company. If you decide to take on big enterprise clients, a few of whom make up most of your revenue, you’re building a sales-l…

Strap Ratio: How efficiently a SaaS business has turned investment into Annual Recurring Revenue

To get Customer.io off the ground in May 2012, we raised $125k in small checks from friends and family plus two angel investors. At the time of that investment, our total capital raised was equivalent to two hundred and eight times (20,833% of) our current annual revenue run rate (ARR). Our strap ratio peaked on our …

The most annoying thing about static site generators: FIXED

Customer.io
TL;DR: I wanted to write pure HTML forms without having to write the form backend. I selected FormKeep in conjunction with our static site generators to create a lean, clean workflow. Having to write a form back end sucks. In hacking around on the web for more than 15 years, I’ve built countless bespoke la…

Bootstrapping vs. VC Funded? You’re asking the wrong question.

Every startup needs money to get started, whether it comes from outside the business or from the founders. But ideologically sticking to either bootstrapping or fundraising can be harmful to your business because of how they impact the way you use capital. Bootstrapping can prevent you from making decisions that …

Hey {{COMPANY_NAME}}, it’s me {{CANDIDATE_FIRST NAME}}, are you there?

Customer.io
The job application process can be a black hole. You’re shouting into the abyss… Thiiiiiiis iiiiiiiiis whyyyyyyyyyyYooooooou shoooooould hiiiiiiiiire meeeeeee! Messages that you do get from so many companies are minimal and coldly transactional. They typically promise to contact you — if you’re a good match fo…

Defining “Exit”

Radios, checkboxes, and the nuances of copy: the building of another Customer.io feature When customers build messaging campaigns in Customer.io, they have fine-grained control over when people enter those campaigns. But until now, we didn’t offer the same control for when people should leave a campaign, and stop rec…
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