Take lots of small risks
Email marketing is an iterative process. You have to try new things in order to learn how to get better at it.
Bringing humanity back to customer support
Chase Clemons talks about email support at 37 signals and his site Support Ops
Karma Based Marketing + A crazy day yesterday
How to use Karma based marketing to be more successful in business
How to handle people replying to your marketing emails:
A strategy for funneling replies in to helpdesk software
3 Simple Rules for How to Email Users About a Bug or Outage
Be pro-active and communicate during a crisis to help keep things under control and avoid customer frustration and unhappiness.
How are you different?
Make sure your landing pages and emails are helping prospects understand how you’re different — with your words.
The Surprise Personal Email
An interesting email you could send to connect with and convert new signups to your product
Giving your customers their own support rep
A prospective customer gave us a cool use case yesterday. They said:
Every new customer has their own support rep. How can I send emails through Customer.io so people receive them from their support rep?
This company is doing customer support the way we’d love to see all businesses do customer support. Can you imagine…