About Our Startup Program
Plans and Pricing
To be eligible for Customer.io’s startup program, all businesses must meet the following qualifications*:
Your business has raised less than $2 million in total funding.
Contact lists cannot be purchased. Lists must be acquired through traditional business methods.
Your business must be an active member of at least one of our startup partner’s organizations.
Your business is currently not and has never been a customer of Customer.io.
* Falsely misrepresenting your eligibility for the Customer.io startup program set out above may constitute a material breach of the Terms of Service and could result in the termination of your subscription agreement and/or the removal of any discount applied to your purchase. Furthermore, you may be required to repay Customer.io for any discounts received as a result of falsely misrepresenting your eligibility.
“Can’t recommend the Customer.io Startup Program enough if you need a marketing automation tool that just gets out of the way. We’ve looked at every tool in the space and Customer.io is hands-down the most feature rich, has all the integrations you need and the startup offer is very generous.”
David Chouinard Cofounder of candor.co
Join Hundreds of Other Startups
Use Customer.io to improve your customer messaging experience, onboarding series, engagement, and so much more…
Our Startup Partners
Frequent questions and their answers
Do I need a credit card to sign up?
Yes. We keep a card on file for all of our startup program companies. We do this for overages and will also begin charging this card at our normal rate after your initial 12-month deal expires.
Can I change plans after I start?
Yes. After you apply and are accepted into the startup program, you can upgrade or downgrade your plan at any time to suit your business needs. However, changing plans does not extend your plan length.
I’m not sure if I qualify for the startup program – what should I do?
Check out the requirements above on this page and apply if you meet them. Our team will review your application and respond quickly to your inquiry. We reserve the right to not accept any company for any reason.
Which plan makes sense for my business?
That depends. If you think your team will need support and/or you have a lot of users (over 20k) then we’d recommend the Customer.io Startup +Plus plan. If you have less than 12k users and think your team can get up and running without our help, we’d recommend our free basic plan.
I didn’t get accepted into the startup program. Now what?
That’s okay! You can still use our product! Let us know you’re still interested and our sales team will help get you set up on a plan that makes sense for you.
How often are applications reviewed?
Applications are reviewed weekly. All applicants will be contacted upon approval only.
What are overages? How and when will I be charged for them?
Overages are calculated based on the number of customer profiles you have in your Customer.io account. These overages are only charged when the number of profiles you have in your account exceeds your plans allotted amount (12K for Basic, 100K for Plus). If overages occur, we will charge the card we have on file.
The overage fee for Startup Basic is $0.008 per profile, and it’s $0.004 per profile on Startup Plus.
I’m looking for a higher level of support – what should I do?
Please email email@example.com. We can discuss which paid option gets you the support you need.
We are a bootstrapped company who has not received financial backing from one of your partners. Can we apply to the startup program?
We offer a special startup program for bootstrapped companies and are currently accepting a limited amount of companies to this program. You can learn more and apply here.
Who can I contact if I have additional questions?
Please send all questions to firstname.lastname@example.org.