Build meaningful customer relationships 

Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities, especially push notifications, and for the support, we know we would get.

We send every single thing that happens in our product to Customer.io and have found a way to send relevant messages based on something that the user experiences and not just random broadcasts.

Customer.io uniquely offered easy integration with all our systems, reducing the workload on our data architect team.

One of the biggest successes with Customer.io is being able to have multiple teams use the platform to generate value. Because the UI is so intuitive, anyone can go in and start building complex campaigns.

Now we have all of the data and tools we need, which enables us to quickly build [gift notification emails] in the campaign builder with no additional engineering support required.

At the end of the day, we’re trying to deliver exactly what the customer wants. By using event conversions and segments, we’re giving them what they need and what they expect to get.

The appeal of Customer.io is that it makes our lives so much easier. We were using a ton of different tools before and now with Customer.io, we don’t have to spend hours configuring different emails. We can drag and drop, easily make campaigns, and all of our emails live in one centralized place where we can have anyone on our team access and configure campaigns and broadcasts.