Send in your real-time customer behavioral data via integration with Customer.io’s API or your CDP. Tap into all the customer attributes, events, and event metadata you need to build personalized segments and data-triggered campaigns, without needing to write code. Sync all engagement data out to your data warehouse and BI tools for deeper analysis.

Decrease users’ time-to-value and increase activation rates with the ability to build cross-channel campaigns aligned with key milestones or “aha moments” in your product — like setting up a high-value feature or adding a teammate to an account.

Test how variables in your campaigns, cadence, and messaging are leading customers to increase their usage and achieve valuable outcomes. Increase customer lifetime value by triggering upgrade messaging when users hit usage limits or paywalls. Alert sales or success team members in your CRM when human touch is needed on enterprise or high-value accounts.

Reduce data and messaging silos across internal teams silos by consolidating product-triggered campaigns, newsletters, and transactional messaging into Customer.io. Execute a true cross-channel engagement strategy across email, SMS, push, and in-app channels, while also customizing data workflows across your stack with webhooks.