Winback campaigns
Automate your winback strategy
Everyone wins when lapsed customers return. Engineer customer engagement campaigns that automatically trigger when customers churn.
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Send personalized win-back campaigns
Re-engage Customers
Prevent users from walking away with targeted campaigns that identify inactivity and consciously engage with users who are at risk of churning.
Customer.io makes it easy for Handy to create a personalized customer journey with detailed targeting and dynamic workflows, and our account manager is super responsive and goes out of her way to make sure we’re happy.
Anna Mayer | Sr Marketing Manager at Handy
Create a strategy for every kind of message
Message types
Create automated or API triggered workflows, newsletters, and transactional messages – all within one platform using the same customer data.
Channels
Send email, push, SMS, and Slack . For anything else you can dream of, we have webhooks to deliver data immediately.
Logic
Make sure a message gets delivered within a very specific time range using time delays, time windows, or wait until a user takes an action.
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Data & Integration
Integrate data from your app, CRM, or CDP provider in just a few clicks . Without delay, send identify and track calls to create user records and align associated events in Customer.io.
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Segmentation
Create sophisticated, data-driven segments in Customer.io using everything you know about your users.
Everything they have done in your product or service
Messages delivered within a specific time period
Anything else you want to send through our API
By tracking segment memberships over time, you can confidently target the right audience all the time.
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Messaging
Create complex workflows with sophisticated logic and deliberate personalization by using branched workflows with A/B testing, time delays, action conditions, and more.
Send emails, push notifications, Slack, and SMS messages to deliver relevant information, or use a custom webhook action to send data through any service that has an API.
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Metrics & Analysis
Measure the success of your campaigns by defining custom conversion goals using the same profile attributes and behavioral conditions in your data-driven segments, like when people:
Complete the onboarding program
Upgrade to a new plan type
Reactivate their account
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Experimentation
Our Customer Success experts work alongside you to design and refine highly effective acquisition and retention campaigns to meet your business goals.
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