Custom conversion goals
Convert customers with messages that click
Take what you know about your customers to create personalized, data-driven messages. Enjoy the flexibility to build and track key conversion milestones that are important to your bottom line.
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Optimize how you communicate
Increase conversion rate
Drive conversion with campaigns that nurture leads and automatically capitalize on key moments of shopping and buying intent.
We have seen a 20% increase in our conversion rate, have gained significant insight into our customers’ habits, trends, and needs, and formed more personal relationships.
Create a strategy for every kind of message
Message types
Create automated or API triggered workflows, newsletters, and transactional messages – all within one platform using the same customer data.
Channels
Send email, push, SMS, and Slack . For anything else you can dream of, we have webhooks to deliver data immediately.
Logic
Make sure a message gets delivered within a very specific time range using time delays, time windows, or wait until a user takes an action.
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Data & Integration
Integrate data from your app, CRM, or CDP provider in just a few clicks . Without delay, send identify and track calls to create user records and align associated events in Customer.io.
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Segmentation
Create sophisticated, data-driven segments in Customer.io using everything you know about your users.
Everything they have done in your product or service
Messages delivered within a specific time period
Anything else you want to send through our API
By tracking segment memberships over time, you can confidently target the right audience all the time.
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Messaging
Create complex workflows with sophisticated logic and deliberate personalization by using branched workflows with A/B testing, time delays, action conditions, and more.
Send emails, push notifications, Slack, and SMS messages to deliver relevant information, or use a custom webhook action to send data through any service that has an API.
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Metrics & Analysis
Measure the success of your campaigns by defining custom conversion goals using the same profile attributes and behavioral conditions in your data-driven segments, like when people:
Complete the onboarding program
Upgrade to a new plan type
Reactivate their account
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Experimentation
Our Customer Success experts work alongside you to design and refine highly effective acquisition and retention campaigns to meet your business goals.
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