Skip to main content

Custom conversion goals

Convert customers with messages that click

Take what you know about your customers to create personalized, data-driven messages. Enjoy the flexibility to build and track key conversion milestones that are important to your bottom line.

illustration of a workflow


Segment logo
Asics logo
The knot logo
Billie logo
Shutterstock logo
Notion logo
IFTTT logo
Reddit logo
Mapbox logo
Handy logo
Codecademy logo
DoSomething logo

Optimize how you communicate 

Illustration of a light bulb Increase conversion rate

Drive conversion with campaigns that nurture leads and automatically capitalize on key moments of shopping and buying intent.

We have seen a 20% increase in our conversion rate, have gained significant insight into our customers’ habits, trends, and needs, and formed more personal relationships.

Headshot of Ben Buckwold   Ben Buckwold | CEO at ESL Library

Visual workflow builder is showing a Yes/No split branch

Create a strategy for every kind of message

Illustration to represent "workflows"

Message types

Create automated or API triggered workflows, newsletters, and transactional messages – all within one platform using the same customer data.

Illustration to represent "channels"


Send  email, push, SMS, and Slack . For anything else you can dream of, we have  webhooks  to deliver data immediately. 

Illustration to represent "logic"


Make sure a message gets delivered within a very specific time range using  time delays, time windows, or wait until  a user takes an action.

  • Data & Integration

    Integrate data from your app, CRM, or CDP provider in  just a few clicks . Without delay, send identify and track calls to create user records and align associated events in

  • Segmentation

    Create sophisticated, data-driven segments in using everything you know about your users.

    purple arrow  Everything they have done in your product or service
    purple arrow   Messages delivered within a specific time period 
    purple arrow    Anything else you want to send through our API

    By tracking segment memberships over time, you can confidently target the right audience all the time.

  • Messaging

    Create complex workflows with sophisticated logic and deliberate personalization by using branched workflows with A/B testing, time delays, action conditions, and more.

    Send emails, push notifications, Slack, and SMS messages to deliver relevant information, or use a custom webhook action to send data through any service that has an API.

  • Metrics & Analysis

    Measure the success of your campaigns by defining custom conversion goals using the same profile attributes and behavioral conditions in your data-driven segments, like when people:

        Complete the onboarding program
        Upgrade to a new plan type
    purple arrow    Reactivate their account

  • Experimentation

    Our Customer Success experts work alongside you to design and refine highly effective acquisition and retention campaigns to meet your business goals. 

    Learn more about Customer Success  purple arrow