The ReCharge Customer.io integration allows you to connect your ReCharge subscriber data directly to Customer.io, a powerful email automation platform. Please read our FAQs below for more details.

Connect Your ReCharge Store

You can find your API Key by going into the Recharge app in Shopify, and then going to Integrations > API Tokens …

What type of email tool is Customer.io?

Customer.io is a email automation platform used by subscription businesses of all types.

Our customers share a common bond, regardless of the industry they serve. They share the desire to communicate with their subscribers in a relevant and authentic manor.

Whether you’re starting with 1 subscriber or 10 million, it makes no difference. Use this platform to create and manage the emails you would like to send as your subscribers proceed through your customer journey.

How does this integration work?

Immediately after connecting your ReCharge store, we’ll begin feeding your Charge customer list and subscription information into your newly provisioned Customer.io account.

When you first sign in to your Customer.io account, you’ll notice, your ReCharge customers are and their events have already have been synced for you.

This integration will keep your customers and events updated in real-time between your ReCharge store and Customer.io account.

Moments after installing, you’ll be able to start segmenting your customers and building email and text message workflows that send personalized emails to your ReCharge customers.

How do ReCharge merchants use Customer.io?

When ReCharge merchants begin using Customer.io, they generally create the following email automation campaigns:

  • Onboarding. A series of messages sent immediately after a new customer signs up.

  • Selection Needed. A series of email or text messages reminding the subscriber that they need to choose the contents of their next box.

  • Shipping Notification. A series of emails or text messages that alert the customer of their deliveries.

  • Request for Feedback. A series of emails that solicit feedback. This can be sent after every box, once a month, once a year, etc. Choose what makes sense for you.

  • Giftee to Subscriber. Easily segment and message your ReCharge gift recipients to convert them into active subscribers.

As ReCharge merchants become more familiar with Customer.io, they tend to create additional, custom campaigns that engage their active subscribers and reinforces the recurring value of their subscription box.

Overall, ReCharge merchants use Customer.io to help reduce churn, improve retention, and increase LTV by building stronger relationships with their subscription customers.

How is Customer.io different from MailChimp?

Use Customer.io to send personalized emails to your subscribers, which are triggered by real-time data coming from your ReCharge store.

Use MailChimp to send basic newsletter blasts to email lists.

How much does Customer.io cost?

Everyone starts with a free 30-day trial (no credit card required). We then charge a simple monthly rate. No transaction fees.

Our base pricing begins at $150 per month and allows you to send unlimited emails for up to 12,000 subscribers. Additional plans scale up from there with added features and levels of support.

We subbox startups. Please let us know if you only have a few active subscribers and we’ll be able to offer you a lower startup pricing plan before your trial ends.

Where Do I Find My ReCharge API Keys?

It only takes a few seconds to connect your ReCharge store to a new Customer.io account. Add your ReCharge credentials above and click install. You can find your ReCharge API keys by going into the ReCharge app and going to the Integrations Tab – then clicking ‘API tokens …’


When you create a new API token in ReCharge, you will need to grant it READ access to all of the available permissions.

Please contact the ReCharge support team here if you ReCharge account is not yet enabled to create API keys.