Customer.io doesn’t require a specific data structure, making integration flexible to your current data frameworks and relationships between customer types. Tap into customer attributes, events, and event metadata to personalize messages and turn your messaging into a valuable and seamless extension of your product experience.

The value and risk of every marketplace business is the fact that your product and brand experience relies heavily on positive and intuitive interactions between customers. Foster timely communication between your customers with campaigns that are relevant to their role and recent interactions. Jump in with win-backs when customers indicate a lackluster experience.

Marketplaces rely on engaged customers on the supply and demand sides of the business. Test and iterate how different messaging campaigns increase retention and lifetime value for each customer type.

Ever realized your customer received 5 messages on the same day? Save your customer’s inbox, and gain campaign visibility for your entire team. Consolidate your automated campaigns, newsletters, and transactional messaging into Customer.io.