Marketplace Customer Engagement
Engage All Sides of Your Marketplace
No matter your marketplace model, build personalized engagements for each customer type.
Ready for your data model
Customer.io doesn’t require a specific data structure, making integration flexible to your current data frameworks and relationships between customer types. Tap into customer attributes, events, and event metadata to personalize messages and turn your messaging into a valuable and seamless extension of your product experience.
Nurture Positive Interactions on Your Marketplace
The value and risk of every marketplace business is the fact that your product and brand experience relies heavily on positive and intuitive interactions between customers. Foster timely communication between your customers with campaigns that are relevant to their role and recent interactions. Jump in with win-backs when customers indicate a lackluster experience.
Increase Customer LTV
Marketplaces rely on engaged customers on the supply and demand sides of the business. Test and iterate how different messaging campaigns increase retention and lifetime value for each customer type.
Consolidate Data and Messaging
Ever realized your customer received 5 messages on the same day? Save your customer’s inbox, and gain campaign visibility for your entire team. Consolidate your automated campaigns, newsletters, and transactional messaging into Customer.io.
Live Build: Creating Data-Driven Campaigns for Two-Sided Marketplace Companies
Watch and learn how to break down data and messaging silos that commonly exist for two-sided marketplace companies and create more cohesive, data-driven customer experiences.
Guide: Retention Recipes
Unlock strategies to stop churn and boost loyalty at four key customer lifecycle moments. Leverage behavioral data to more effectively to guide customers to stronger product adoption and greater lifetime value.
How Olivia Doubled their Onboarding Activation Rate
Read how Olivia used Customer.io’s segmentation, testing, and campaign functions to drastically improve how their customers were taking important activation steps.