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Our Leadership Principles

Our Leadership Principles turn our values and beliefs about work into explicit behaviors. They apply to everyone in every role in the company. They give us a shared understanding of how we work together in pursuit of our goals.

Are customer experts

Leaders live and breathe the market they serve; both the customers we have today and the ones we aspire to have. They regularly interact with individual customers to solve problems and get deeper insights. They use their understanding of customer goals rather than competitor actions to decide what to improve. Leaders use real customer examples when debating what direction to take.

Continuously question

Leaders improve by staying curious and challenging assumptions. They increase confidence in decisions by looking at them from multiple angles. Leaders never give or accept explanations like, “This has always been that way” or, “Because my manager said so”.

Find the shortest path, and iterate

Leaders get out of the theoretical as soon as possible and learn by doing. They find and articulate the shortest path for a team to deliver value. They act decisively to deliver a small scope with quality, then iterate to the full vision.

Deliver results

Leaders understand that the market rewards results and not effort. When our efforts are not going to deliver results, leaders figure out how to adapt our approach.

Share context freely

Leaders actively share context and constraints within and across teams. They enable people across the company to make decisions that benefit the entire organization.

Bias toward action

Leaders act decisively and don’t wait for approval before taking the first step on a project.

Combine depth with breadth

Leaders are willing to do any job that they’d ask their team to do. They can zero in on the details of their areas of expertise while also looking at how all areas of the business work together.

Are self-aware

Leaders are comfortable being wrong and excited to be corrected. They are humble, treat others with respect, and actively seek feedback from their teammates on where they may be lacking.

Speak plainly

Leaders communicate clearly and simply. They avoid complex language and corporate buzzwords. They find different ways to make sure everyone understands an idea.