SMS Marketing

Embrace a mobile multi-channel strategy

Integrate SMS with your other channels, delivering personalized experiences and amplifying your messaging strategy with every text.

  • 14-day free trial
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  • Cancel anytime
SMS Marketing
Tailor-made SMS messaging
Omnichannel support

Tailor-made SMS marketing 

Catch and keep users' attention with eye-popping texts. Show your customers you actually know them based on their actions and preferences.

  • Re-engage users: Offer limited-edition discounts and promotions based on real-time behavior to give users a reason to return.

  • Improve onboarding: Incorporate SMS into your onboarding campaign to accelerate new user adoption and help users gain value quickly.

  • Send reminders: Keep customers informed about time-sensitive updates they shouldn’t miss, increasing engagement.

  • Make messages pop: Enhance your SMS with images, videos, and GIFs, making your messages more visually appealing and engaging.

More channels, higher conversions

Easily create multi-channel campaigns all within the same visual workflow builder. Simply drag and drop SMS into your existing workflow to get started.

Scale without limits

Send unlimited SMS using the same tool as your emails (and all other channels). Included in your package and at no extra cost beyond what your SMS provider charges.

SMS features 

Unlimited SMS

Send unlimited non-email messages on all plans


MMS

Add images, videos, and GIFs to enhance messages

WhatsApp

Send WhatsApp messages through Twilio


Dynamic content

Use Liquid to personalize your messages

SMS providers

Twilio by default or third-party providers via webhooks


Compliance

Ensure GDPR, AICPA, HIPAA, and CCPA compliance

Time windows

Send messages in specific time ranges (staying TCPA compliant)

Short code support

Short codes are synced within Customer.io


Test sends

Ensure your SMS works by sending test messages

A/B testing

Optimize messages and monitor performance

Analytics + metrics

Gain insight into audience behavior to improve success

Queue drafts

QA messages and conditions before anything is sent live

Resources

SMS marketing strategies 

Explore SMS best practices and tips for an integrated multi-channel strategy.


Customers love us

Preferred  by  product-led  companies  

Mido Lotto

Customer.io enabled us to start experimenting with SMS as a channel for re-engaging dormant audiences. We saw a 3X uplift in dormant resurrection when we leveraged SMS over push or email.

Hamish Elmslie
Hamish ElmslieChief Operating Officer
Inbank

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities, especially push notifications, and for the support, we know we would get.

Ivar Arulaid
Ivar ArulaidMarkting Operations & Automation Manager
Klar

We use all channels in our campaigns, when it makes sense to do so. Last month we sent over 11M emails, over 5M push notifications, almost 1M in-app messages, and almost 100,000 SMS messages from Customer.io.

Diego Schocher
Diego SchocherBusiness Architect
WoofTrax

We have been using Customer.io since 2015, and it is a flexible and powerful platform. We can create customized campaigns based on how often our users walk their dogs, which makes our messaging more effective for us and our sponsors. Terrific customer support combined with their great product makes Customer.io an important partner for our mobile app.

Doug Hexter
Doug HexterCEO
Guardio

We were blown away by our ability to have marketers create complex automations without having to get too technical. We also have engineers in the platform and love that both departments can easily execute their visions.

Ido Schachter
Ido SchachterR&D Tech Lead

Supercharge your
 messaging automation 

  • 14-day free trial
  • No credit card required
  • Cancel anytime