A/B testing isn’t just for email anymore. Say hello to multi-channel A/B tests: all of our email testing capabilities now extend to your push notifications and SMS messages as well!
Not too long ago, we put together an internal team (we call them “squads”) focused around managing campaign-related complexity. We’re digging in and researching pain points and frustrations around campaigns, big and small, and hopefully releasing features which make your life that much easier. The first step towards that goal?
You can now add and remove tags from all of your campaigns, as well as filter your campaigns using them. Read on for a look at what we’ve built, and how to get the most out of this new feature!
Another month gone! In August, Push targeting leveled up, Newsletter sorting became more granular and performant, and quite a few existing features received enhancements. You’ll be hearing more about these in our upcoming emails (if you’re subscribed, that is)!
July was a huge month for Customer.io! Both Push and our drag-and-drop editor left the beta label in the dust! Both have all the desired features to send the right messages to your customers— go check them out, and you’ll be hearing about them in our upcoming emails (if you’re subscribed, that is)!
Read on for more!
Here’s the full behind-the-scenes run-down of what our team was up to in June, and what that means for you.
🎉 Read API! You can now connect your app and automation tools to the data that’s stored in Customer.io. After many requests over the years, we’re proud to roll out read access. You can now programmatically retrieve data on your customers, campaigns, segments, and messages. View the full list of beta API endpoints, and send us your feedback to help shape how we build it.
Our engineering team has done heroic work in 2017 and 2018 to improve performance and stability.— Colin Nederkoorn (@alphacolin) June 29, 2018
For many years we chose not to release a “Read” API because of the potential new load it would bring.
Today our 🆕 Read API is in beta:https://t.co/WAN3xO1Z3f pic.twitter.com/PWKENoUoXl
Here’s a quick summary of the new features and improvements that we released in May:
People Imports: Yes! You can now upload lists of people (and people attributes) into your Customer.io account! Here’s documentation on uploading people via CSV, including how to prep your file, upload, and troubleshoot.
Copy workflow items between campaigns and workspaces! No need to recreate emails, any other workflow items, or even whole campaigns, from scratch if you’d like to use it again!
Link checker: This quick-as-a-click tool ensures that all links in your message are working as you expect, without having to test each one from the preview or a test message. Here’s how the link checker works.
Archive layouts that you don’t use anymore. They’ll stop cluttering up your Email Layouts area while keeping the associated campaign(s) and data intact.
As a distributed team, one of the best parts of coming together during our retreats is simply being able to work together in the same room. It gives us an opportunity to take advantage of the spontaneous creativity, conversations and ideas that sometimes only arise when we’re co-located, chatting over breakfast or brainstorming how best to answer a customer support ticket. To capitalize on this and give it some structure, we have a hackathon - an activity that allows us to quickly and creatively tackle opportunities for growth that we see across our business. This year’s hackathon was our third. The theme?
“Let’s make customers' lives easier.”
We also added a voting component so that the winning teams could win a cool trophy (and bragging rights) in the process!
With a bit of planning and pitching projects, the teams were able to get going on Day 1. We built nearly 20 prototypes and scrappy MVPs of internal and customer-facing projects. In the days and weeks that followed, we prioritized and put those projects into the product queue and have been bringing them to life.We’re now ready to start sharing the first releases!
Two Big Beta Features
We released two new features in April that are still in beta (here’s what a beta feature means). Catch up on our announcements to learn more:
Drag-and-drop email editor: You may have already noticed our new drag-and-drop editor...
Hot on the heels of one beta release, here comes another! Today, we proudly announce a beta release of a new message type: mobile push notifications for both iOS and Android, with all of Customer.io’s personalization powers.
Beta means we need your help as development continues; this is just the start of our journey of making Customer.io just as great for push as we are for email. We want you to be able to communicate thoughtfully with your customers, no matter the medium. For example…
- Combine messages: Send a follow-up email if a push notification doesn’t drive a conversion
- Act on event data: when a user enters a specific area, send a push to tell them about areas of interest nearby!
- Be platform-aware: Let users know via push when you release features specific to their platform!
And that’s just scratching the surface. Read on to learn more, including how to get started!
For a long time, we’ve been hearing your request for a drag-and-drop message-builder – and today we’re proud to announce a beta release of exactly that. Now, without any required HTML/CSS knowledge, you can easily build drag-and-drop emails that work consistently across email clients— with all the power of customer data that you’ve come to expect from Customer.io.
“Beta” means we need your help as we continue to develop it; this is part of a much greater goal, that of making all types of messaging experiences easier and more intuitive to build in Customer.io.
Read on to find out what’s changed, how to use the new editor, and how to give us feedback!
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