Guide to Behavioral Email Marketing book cover

Great customer communication is a source of competitive advantage too often left on the table.

Smart lifecycle emails that use behavioral triggers provide that advantage. They help create great user experiences — which in turn boosts retention and revenue. It's the smart way to email.

Learn how to create an effective automated lifecycle email program with our guide, created in collaboration with MailCharts.

Here’s what you’ll find in the ebook:

  • What's missing in so many marketers' email programs
  • A step-by-step process for planning behavioral email campaigns
  • Goal-setting frameworks to identify when to send an email and what to say
  • Plenty of examples to get your email inspiration rolling!