Published Feb 2, 2018. Last updated May 30, 2018.
The General Data Protection Regulation (GDPR) provides new, consistent standards across the EU to protect the rights of EU citizens regarding how their personal data is being used. It went into effect on May 25, 2018 and applies to any company that uses personal data from EU citizens.
We are committed to privacy and security and were ready for the GDPR as it came into effect on May 25, 2018. But that’s not all. As a Processor for your user data, we are also committed to making it easier for you to comply and equipping you, our customers, with easier paths towards your compliance with the GDPR.
Here we’ll provide a quick overview of GDPR and share what we did to prepare.
Replacing the existing EU privacy directive 95/46/EC, which has been in place for over 20 years, the GDPR strengthens and expands the privacy rights of individuals in an era in which much of life takes place online.
The GDPR is extensive, affecting not just businesses based in the EU but also any company that processes the personal data of EU citizens. For instance, if you’re sending data about a person in the EU to Customer.io, it’s likely that the GDPR applies to you.
The Data Protection Principles set forth in the GDPR include requirements like the following:
We’d encourage you to read the text in full as well as to consult with your legal counsel for the most complete understanding of the GDPR.
As a customer who puts data about your end users into our product, you are a Data Controller. We act as a Data Processor for you. We’re also a Data Controller in supplying services to you (as a Customer.io customer) and making decisions about your personal data.
We got ready for GDPR by preparing for our own compliance — as well as making it easy for you to comply as a data controller. Here is an overview of what we’ve done so far:
Customer.io already employed strict policies and procedures around security and data management. Additionally, we designated an internal team and engaged outside expertise to enhance security standards that protect our customers' data and follow GDPR requirements.
To help you comply with Article 24 (responsibility of the controller) and your end users’ requests related to the right to access, data portability, right to erasure, right to object and the right to restrict processing — we enhanced Customer.io with new product capabilities:
Customer.io already enables compliance with requirements regarding the right of data rectification and the right to be forgotten:
We fully support the GDPR and think it’s a good thing to treat customers and their data with care and respect. Our mission is to help companies like yours create better customer experiences with relevant communication and that requires the fair and secure use of personal data that was given with full consent and transparency.
If you have any questions or concerns regarding GDPR and Customer.io, please send us a detailed message to email@example.com.