Unlike traditional marketing platforms that rely on manual uploads or form completions, Customer.io provides multiple ways to get real-time business data from your product. This keeps your user database up-to-date and powers all of your automated messaging.
Our RESTful API allows you to create, update, and delete people as well as send events from your application. There are libraries available in multiple languages (including Ruby, Python, Go, and more).
You can also upload user data as a CSV or manually add new people through the UI to start sending even faster.
Customer.io’s segmentation platform is built for speed. Segments are calculated in real-time and performance scales with your business.
With the visual segment builder, you can be incredibly specific with whom you target. You’ll be able to group people by:
The rules-based visual workflow builder allows you to create high-performance campaigns in an intuitive drag-and-drop interface. Reach your customer whenever and wherever they are. Make an impact.
No business is the same. Chose from a drag-and-drop, HTML, or Rich Text editors. Pick from starter templates or import your own, and then craft your message. Merge customer profile data and event data into your message right in the editor. When you finish, desktop and mobile previews are created with live data.
A Collection is another way of storing data in Customer.io. Easily import sets of data that represent “things” in your business, and query those Collections to send more personalized messages to each individual user.
Start saving time and money by syncing your Customer.io segments to your ad networks. Rather than manually uploading CSVs to both Google and Facebook, you can create one segment in Customer.io that will send the same audience to any ad network with just one click. When your users join or leave the segment, Customer.io will automatically update the ad networks audiences to ensure your ads are targeted with the most up-to-date information.
Move beyond opens and clicks to measure the success of your campaigns by the number of conversions and the amount of revenue they drive.
Test campaign subject lines, senders, message content, and more with A/B testing.
Export your data as a CSV for further analysis, or send it to your data warehouse to combine with other business data.
Need a hand? With a 95% happiness score, our support team is making amazing things happen. Every customer has access to email support and will hear back within 24-hours.
For email senders, deploy your email automation with confidence. Dedicated deliverability experts make sure your messages get where they need to go, no matter the scale. And if you’re already using one of the major SMTP providers, Customer.io has built-in integrations with SendGrid, Mailgun, and Mandrill.
Account and data security are top of mind with Customer.io.
Use multiple workspaces to organize your message automation efforts. Control which workspaces are production-ready and which workspaces are for testing.
Control who on your team can edit and create workflows and messages, and which users can only view the campaigns and their metrics.
Enabling 2FA means that even if your regular password is ever compromised or stolen, only you can log into your account.
You’ll have complete control over your users’ data in order to be compliant with GDPR.
You’ll never be charged for the number of people you have working in Customer.io. Every person can get their own login to ensure better management and accountability.
Chose annual billing for better rates, but you’ll never be forced into a long-term contract or commitment.