Features

Our most popular features

Automation

Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules-engine.

Segmentation

Create groups of similar people using user profile data or what they’ve done to better inform what you say to them.

User Profiles

Tap into a stream of everything someone has done, and how they’ve interacted with the messages you’ve sent.

Analytics

Measure your success with opens, clicks, and most importantly: conversions.

Design & Personalization

Add your own HTML or use ours and use liquid templating to merge in data like {{customer.first_name}}.

Built for Scale

Over 900 customers send 100s of millions of messages every month on our enterprise-grade infrastructure.

Features galore, and more being added all the time

Send the right messages at the right time

Flexible Triggered Messaging

Use an event triggered email to send a payment receipt or other transactional email. Use a segment triggered email to onboard people in your app or win them back after a period of inactivity.

Deliver relevant newsletters

Send or schedule one-time emails to just the right people. No more asking developers to export a CSV just to send out a targeted email.

Learn more about email

Draft last edited on Fri, May 30 2014 at 1:19 pm

Who should receive this email?

in Not on Annual Billx

and

in Paid us 12 timesx

Add segment condition+

136 recipients

Rich segmentation so you can focus on your message

Everything is kept up to date in real time.

Create segments from any data

Pageviews

We'll automatically log each pageview on your site and in your product.

Attributes

Anything about the person, like name, price plan, age.

Events

Things that people have done on-site or in-app.

Email Activity

Find everyone who has opened your emails.

Segment people by:

Pageview

have

viewed this page:

*/pricing

at least 3 times within the last 30 days

People who:

have viewed the page /pricing at least 3 timesx

AND

facebook_connect is equal to truex

OR have performed the event invited_friendx

AND

subscription_trial is equal to truex

Combining Segments

Create a “My best customers” segment with people who:

pay at least $50 a month
log in at least 10 times a month
have clicked on our emails
upgraded from push notification campaign

Export Segment Data to CSV

Slice and dice your data in Customer.io and then export it to do a deeper dive in Excel or another system.

Context for every customer conversation at your fingertips

Rich Customer Profiles

Customer.io captures on-site and in-app behavior to build profiles of every single sign up.

Activity Stream

See how people are using your app. You'll have a view of activity for every person in the system.

Archives of Every Message

View the history of every message sent to a person (and whether or not they opened your emails).

All this power from a simple integration

Customer.io plugs into your website or mobile app, making your data available in real-time for messaging and decision-making.

Javascript

Include the Customer.io Javascript snippet on your site.

Libraries

We have libraries for most programming languages.

Segment.com

Our friends at Segment.com provide one-click integration to send data to Customer.io.

Do more with your behavioral data.

Connect our powerful segmentation and automation engine with other apps to drive user behavior, increase engagement, and save time.

See what you can do

Add messaging channels

Harness Customer.io's best-in-class rules engine for any targeted messaging channel, like SMS, push notifications, and even snail mail.

Automate powerful actions

Use automation rules to remove engineering burden from marketing and product management tasks, and add efficiency to your business.

Connect to other business apps

Trigger sophisticated workflows to automate behavioral data updates to other marketing, sales, productivity, and collaboration tools.

Customer.io Features