Comprehensive Segmentation
Customer.io’s segmentation platform is built for speed. Segments are calculated in real-time and performance scales with your business.
With the visual segment builder, you can be incredibly specific with whom you target. You’ll be able to group people by:
- personal attributes
- the pages they see
- what they do in your product
- anything else that you send to Customer.io
Workflow Automation
The rules-based visual workflow builder allows you to create high-performance campaigns in an intuitive drag-and-drop interface. Reach your customer whenever and wherever they are. Make an impact.
Available Actions:
Push
SMS
Webhooks
Slack
Attribute Update
Timezone Match
Wait Until…
True/False Branches
Multi-Split Branches
Random Cohort Branches
Trigger conditions
Message Editors You’ll Want to Use
No business is the same. Chose from a drag-and-drop, HTML, or Rich Text editors. Pick from starter templates or import your own, and then craft your message. Merge customer profile data and event data into your message right in the editor. When you finish, desktop and mobile previews are created with live data.
Query a Collection
A Collection is another way of storing data in Customer.io. Easily import sets of data that represent “things” in your business, and query those Collections to send more personalized messages to each individual user.
Turn Segments into Ad Audiences
Start saving time and money by syncing your Customer.io segments to your ad networks. Rather than manually uploading CSVs to both Google and Facebook, you can create one segment in Customer.io that will send the same audience to any ad network with just one click. When your users join or leave the segment, Customer.io will automatically update the ad networks audiences to ensure your ads are targeted with the most up-to-date information.
Metrics and Optimization
Move beyond opens and clicks to measure the success of your campaigns by the number of conversions and the amount of revenue they drive.
Test campaign subject lines, senders, message content, and more with A/B testing.
Export your data as a CSV for further analysis, or send it to your data warehouse to combine with other business data.
