EdTech Customer Engagement

Engage Learners

Onboard and retain learners with campaigns personalized to their content & courses.

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Drive Course Enrollment

Learners can’t learn if they don’t take the first step. Guide new sign-ups towards course enrollment based on their interests and goals.

Keep Learners Engaged

Learners stick around when they find value and reach milestones. Motivate them with personalized progress updates based on their most recent behaviors in your app.

Nurture and Retain

Drill down into the data that matters to your learner journey, including customer attributes, events, metadata, and page views. Create segments that capture learners who show warning signs of inactivity or churn. Use these behaviors to trigger campaigns to nurture and retain them.

Define Your Success

Create custom conversion goals specific to your learner journey and test how variations in channel, cadence, and message drive success.

“We send close to 1,000 unique event properties to Customer.io. They offer us the unique opportunity to leverage all of these properties to further personalize our email campaigns resulting in higher open and click rates. Other tools did not allow for this.”

Lucas van den Houten, Co-Founder, StuDocu

Case Study How StuDocu Keeps Their 15 Million Global Monthly Users Engaged


Popular Campaigns Amongst Our EdTech Customers


Tips to Learn

Provide examples of how to apply the lessons learned from your service. 

Email SMS Push



Show that you’re paying attention and recommend related material.

Email Push



Ask your students if they considered taking another course.

Email Push


Reached Goal

Encourage users to commit to a goal and share their journey with the community. 

Email Push


Introduce A New Class

Offer a promo code to encourage enrollment for a new class or skill.

Email SMS Push



Winback your churned subscribers.

Email Facebook Ads Google Ads