Marketing Automation for EdTech Businesses

There is always room to grow. Capture your audience's attention and make it easy to learn by delivering relevant content.

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Reach the Right Audience

Everyone learns at a different pace. Structure message campaigns to introduce new ideas and lessons based on real-time data.

Message in a Variety of Ways

Communicate well and broadly. Keep users motivated and adapt trigger-based messages to engage and help explain concepts across multiple channels (SMS, push notifications, and email).

Instill Confidence

Be direct and clear in your messaging. Make sure users understand the benefits and value of your product through automation and A/B testing.

Define Your Success

Learning should be goal-oriented. Whether you complete a task, pass a test, or finish a course, you should always have a way of measuring success. In Customer.io, a conversion is defined as both a goal and a metric.