Marketing Automation for EdTech Businesses
There is always room to grow. Capture your audience’s attention and make it easy to learn by delivering relevant content.
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Reach the Right Audience
Everyone learns at a different pace. Structure message campaigns to introduce new ideas and lessons based on real-time data.
Message in a Variety of Ways
Communicate well and broadly. Keep users motivated and adapt trigger-based messages to engage and help explain concepts across multiple channels (SMS, push notifications, and email).
Instill Confidence
Be direct and clear in your messaging. Make sure users understand the benefits and value of your product through automation and A/B testing.
Define Your Success
Learning should be goal-oriented. Whether you complete a task, pass a test, or finish a course, you should always have a way of measuring success. In Customer.io, a conversion is defined as both a goal and a metric.
“This has been, hands down, my best experience with any email or marketing automation SaaS company.”
Greg Sherrid, Whooo’s Reading Co-Founder and CTO
Campaigns
Popular Campaigns Amongst Our EdTech Customers
Tips to Learn
Provide examples of how to apply the lessons learned from your service.
Email SMS Push
Check-in
Show that you’re paying attention and recommend related material.
Email Push
Upsell
Ask your students if they considered taking another course.
Email Push
Reached Goal
Encourage users to commit to a goal and share their journey with the community.
Email Push
Introduce A New Class
Offer a promo code to encourage enrollment for a new class or skill.
Email SMS Push
Resubscribe
Winback your churned subscribers.
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