Learners can’t learn if they don’t take the first step. Guide new sign-ups towards course enrollment based on their interests and goals.
Learners stick around when they find value and reach milestones. Motivate them with personalized progress updates based on their most recent behaviors in your app.
Nurture and Retain
Drill down into the data that matters to your learner journey, including customer attributes, events, metadata, and page views. Create segments that capture learners who show warning signs of inactivity or churn. Use these behaviors to trigger campaigns to nurture and retain them.
Define Your Success
Create custom conversion goals specific to your learner journey and test how variations in channel, cadence, and message drive success.
Lucas van den Houten, Co-Founder, StuDocu
Unlock strategies to stop churn and boost loyalty at four key customer lifecycle moments. Leverage behavioral data to more effectively to guide customers to stronger product adoption and greater lifetime value.
Learn from a panel of EdTech lifecycle marketers who use Customer.io to help create more personalized learning experiences, and retain customers long-term.
A marketers mission is to continuously elevate the customer experience, so being data-driven is a must. Learn how to make experimentation an integral part of your campaign-building workflow.