Create contextual data
Go beyond profile data
Group your audience based on how they relate to your business data with custom objects. If you have data about something in your business, you can create an object for it. Each object has its own attributes that you can use to personalize campaigns and broadcasts.
Say goodbye to siloed data
Custom objects enable one-to-many relationships, meaning you can relate one object to multiple people (or vice versa). Once your relationships are in place, you can create segments for personalized campaigns or broadcasts.
Message your audience based on relationships
Put all your data to work
Tailor your messages based on things your customers create, buy, schedule, or interact with. Deliver personalized experiences at scale.
Tap into the power of relational data
Custom objects let you bring more of your business’ data into Customer.io Journeys, making segmentation even more powerful yet simple.
How do custom objects work?
Types of objects
An object type defines the one-to-many relationship you want to set, like accounts, employers, or job postings.
Create objects within the platform or automate it with API, reverse ETL, or Segment group calls.
Each object has its own attributes that you can use with Liquid to personalize your messages.
Relating objects to people
Create relationships between objects and people to segment users based on the groups they belong to and personalize messages with object data.
How can custom objects be your superpower?
Inform account admins when someone is added to an account.
Drive feature adoption with personalized feature announcements.
Prevent churn by engaging companies when they downgrade their account.
When a course is rescheduled, send students a notification.
Send weekly summaries of homework, or reminders of upcoming assignments.
Suggest new courses based on previously completed courses.
Track your customer account completion.
Send weekly summaries of which accounts were most active.
Nurture campaigns to upsell different features/plans based on their activity.
Send a candidate a weekly list of jobs they’ve applied for and the current status of each.
When a job posting is filled, notify the applicants, hiring manager, and HR.
Personalize messages based on what your audience has viewed, shared, or favorited.
Personalize appointment reminders with care provider information.
Send paperwork that must be completed before a client’s first appointment.
Easily target anyone who came to their first appointment but missed their follow-up.
The marketer’s guide to custom objects
Looking to deepen relationships with customers and deliver personalized experiences at scale? That’s where custom objects can make all the difference.
10 powerful use cases for custom objects
From onboarding to appointment reminders, here’s a list of our top 10 use cases for leveraging custom objects in your personalized marketing campaigns.
Data tracking guide and templates
Wondering what customer data your team needs in your customer engagement tools in order to create a personalized customer experience?