Ad Audience Sync
No more needless busywork. No more CSVs.
Use Customer.io to keep your segments and ad audiences automatically in sync.
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Prepare Your Business for Ad Targeting without Cookies
Customer.io uses Google’s Customer Match to create ad audiences, not cookies. That means your business will be ready when Google ends cookie-based ad targeting. Customer.io automatically creates audiences in Google Ads populated with users from your segments. Google Ads will match your users, based on their email addresses, to users in Google’s Ad Network. When users enter or exit your segments, Customer.io will automatically add or remove them from the ad audience. No manual work required.
Use Cases
Stop Wasting Time With CSV Uploads
Build real-time segments that group your users based on their traits, events, page views, or sent message and we’ll keep that list synced hourly with the ad networks you choose.
Show More Relevant Retargeting Ads
Show your retargeting audiences new ad campaigns based on the data you have at the given time. One size fits all page-view retargeting is no longer good enough.
Lower CPA With Exclusion Audiences
Prevent wasted impressions from inflating your cost per acquisition (CPA) by excluding audiences that do not need to see your ad. For example, stop showing ads the moment someone becomes a customer.
Improve Lookalike Ad Campaign Performance
Create a segment of your most valuable customers, and Ad Audiences will continuously sync that segment with the custom audience connected to your lookalike ad campaign.
Supported Ad Networks
Toggle on Facebook Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list in assets > audiences section of your Facebook Ads Manager account.
Toggle on Google Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list in tools > audience manager of your Google Ads account.
Toggle on Facebook Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list. Make sure you choose edit placements > Instagram in your Facebook Ads Manager account.
Toggle on Google Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list. Make sure you select customer match audience > YouTube in your Google Ads account.
Customer.io’s ad audiences tool is especially beneficial on Facebook where we’re paying for each impression –– it allows us to be much more accurate and efficient with our spend.
Alli Hobbs Senior Data Manager at PurpleCarrot
Case Studies
Learn how Purple Carrot saved ad spend and lowered CAC in under 30 days
Frequently Asked Questions
How does Ad Audience Sync work?
How do I set up Ad Audience Sync?
How is Customer.io Ad Sync different from the competition?
What type of match rate should I expect?
Do I still need a tracking pixel to do retargeting?
How many ad networks can I sync to a single segment?
How is my customer data kept private?
How do I get the most value out of this tool?
Anyone who has paid media campaigns and uses Customer.io HAS to use this feature –– you’d be crazy not to –– it’s a no brainer.
Nick Lafferty Head of Growth Marketing @ Mailgun by Pathwire