Customer.io vs. Marketo
Customer.io vs. Marketo
Move beyond Marketo
See why Marketo customers are choosing Customer.io to modernize their messaging automation. Our user-friendly platform empowers you to effortlessly create dynamic, multi-channel customer journeys. Utilize your data to fuel marketing campaigns without constraints and benefit from the experience of our world-class customer success and technical team, helping you drive immediate value.
Trusted by 7,500+ companies
Request a Demo
"*" indicates required fields
| MARKETO | CUSTOMER.IO | Product trial | Unlimited data points | Unlimited triggered campaigns | Unlimited user seats | Connected Forms | Anonymous events | Batch updates | Journey metrics | Workflow metrics |
|---|
Get started for free
Unlike Marketo, you can sign up for a free 14-day trial to explore Customer.io.
Built to scale
From early-stage startups to public companies, Customer.io is architected to meet your needs.
Compliance made easy
Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.
Messaging automation for the whole lifecycle
Customer.io offers an intuitive workflow builder for seamless multi-channel messaging. In contrast, Marketo’s complex campaign creation demands extensive support and incurs additional costs for third-party tools, making it an expensive and resource-intensive choice beyond email.
World-class customer support from day one
Customer.io has a world-class technical support team, boasting a 99% CSAT score and a two-hour first-response SLA. Benefit from a 90-day onboarding with a dedicated CSM for a smooth setup and first campaign. On the other hand, Marketo sells service plans separately, often leaving customers without vital technical support and strategic guidance. Choose Customer.io for immediate and comprehensive support, ensuring a swift start to your messaging success.
Unlimited messaging automation
Enjoy unlimited messaging automation with all plans, providing limitless user seats, segments, attribute storage, events, workflow triggers, and more. Marketo restricts basic campaign-related features like users, API calls, and custom objects, often dependent on plan type.
