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Customer.io vs. Marketo

Move beyond Marketo

See why Marketo customers are choosing Customer.io to modernize their messaging automation. Our user-friendly platform empowers you to effortlessly create dynamic, multi-channel customer journeys. Utilize your data to fuel marketing campaigns without constraints and benefit from the experience of our world-class customer success and technical team, helping you drive immediate value.


Trusted by 7,600+ companies

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Top reasons companies choose
Customer.io over Marketo

MARKETO CUSTOMER.IO
Product trial
Unlimited data points
Unlimited triggered campaigns
Unlimited user seats
Connected Forms
Anonymous events
Batch updates
Journey metrics
Workflow metrics
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Get started for free

Unlike Marketo, you can sign up for a free 14-day trial to explore Customer.io.

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Built to scale

From early-stage startups to public companies, Customer.io is architected to meet your needs.

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Compliance made easy

Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.


How Customer.io wins

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Messaging automation for the whole lifecycle

Customer.io offers an intuitive workflow builder for seamless multi-channel messaging. In contrast, Marketo’s complex campaign creation demands extensive support and incurs additional costs for third-party tools, making it an expensive and resource-intensive choice beyond email.

support

World-class customer support from day one

Customer.io has a world-class technical support team, boasting a 99% CSAT score and a two-hour first-response SLA. Benefit from a 90-day onboarding with a dedicated CSM for a smooth setup and first campaign. On the other hand, Marketo sells service plans separately, often leaving customers without vital technical support and strategic guidance. Choose Customer.io for immediate and comprehensive support, ensuring a swift start to your messaging success.

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Unlimited messaging automation

Enjoy unlimited messaging automation with all plans, providing limitless user seats, segments, attribute storage, events, workflow triggers, and more. Marketo restricts basic campaign-related features like users, API calls, and custom objects, often dependent on plan type. 

Illustration of a Customer.io workflow

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown, VP of Growth at x.ai

Our CSM surfaces and fixes issues before they even arise. It’s been amazing having an experienced partner to rely on who I trust.

Heloisa Assis, Marketing Manager, Olivia

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu, Head of Marketing & Partnerships at Bamboo